There are things you can see and things you can’t. Same with Branding.
Visible Branding and Invisible Branding.
Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.
Visible branding is important to create the attraction towards the brand.
It is the promise.
Invisible branding is Reliability. Confidence. Dependability. Quality.
It is about delivery.
Brands have been hiding behind the smokescreen of visible branding hoping the smoke will suffice.
What brands need is a fire in their belly.
Get out of the dark. Light up your brands.