There are things you can see and things you can’t. Same with Branding.
Visible Branding and Invisible Branding.
Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.
Visible branding is important to create the attraction towards the brand.
It is the promise.
Invisible branding is Reliability. Confidence. Dependability. Quality.
It is about delivery.
Brands have opted for the oft used road of visible branding. But so have others. And that has left a crowded marketplace with little differentiation.
Brands need to pave new ways of invisible branding to embark on new destinations.
And for that the way exists, if you have the will.