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First Impression is the Best Impression

First-Impression-is-the-best-impressionThere are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have banked heavily on first impressions through visible branding. Armed with visual imagery impressions were a child’s play.

But when brands grow up they realize first impressions can open doors but not keep it open.

For that you need invisible branding.

Create Lasting impressions.

See how Visible and Invisible Branding do wonders for your brand.

Posted in: Brand News, Branding, Entrepreneur, Excellence, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Diwali – Day Two

The Five Days of Diwali Celebrations

Diwali is the Indian festival that brings a series of festivals with it. One after another, we get a chance to celebrate five ceremonious occasions.

Rituals and preparations for Diwali begin days or weeks in advance. The festival formally begins two days before the night of Diwali, and ends two days thereafter.

Diwali – Day One

Day Two          

The second day of Diwali is called ‘Narak Chaturdashi’, which is popularly known as ‘Chhoti Diwali’.

One famous story behind the celebrations of Diwali is about the demon king Narakasur, who was ruler of Pragjyotishpur, a province to the South of Nepal. During a war, he defeated Lord Indra and snatched away the magnificent earrings of Mother Goddess Aditi, who was not only the ruler of Suraloka, but also a relative of Lord Krishna’s wife – Satyabhama. Narakasur also imprisoned sixteen thousand daughters of Gods and saints in his harem. A day before Diwali, Lord Krishna killed Narakasur, released the jailed daughters and restored the precious earrings of Mother Goddess Aditi.

On second day, people take bath before sunrise, anoint themselves with oil and ‘Ubtan’, a scrub made up of gram flour and fragrant powders. A general custom followed during the second day of Diwali is to burst crackers. People illuminate their homes with diya, as to welcome the set the mood for celebrations in the following day.

Day Three Story follows…..

Posted in: Diwali, Festival, Festivals, India

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