There are things you can see and things you can’t. Same with Branding.
Visible Branding and Invisible Branding.
Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.
Visible branding is important to create the attraction towards the brand.
It is the promise.
Invisible branding is Reliability. Confidence. Dependability. Quality.
It is about delivery.
Brands have been taking a cakewalk through visible branding. The appeal of the icing has made them forget the cake.
Brands need to look not just at the icing but what goes into the cake. Or it leaves a bad taste in the mouth.
Have the cake and eat it too.
See how Visible and Invisible Branding do wonders for your brand http://parichay-india.in/visible&invisible.pdf
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