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Testimony of April 1st

Across the globe April 1st is celebrated and is sometimes referred to as All Fools’ Day. It is a day that is marked with hoaxes, practical jokes and ridicule that takes various forms and shapes.

I meet some people who give me an impression that they are celebrating April 1st round the year. Like making tall promises; making promises to show up, which they don’t; or making commitments which they have no intention to honour.

You would have heard of the boy who cried wolf. The tale concerns a shepherd boy who repeatedly tricks villagers into thinking a wolf is attacking his flock. He probably celebrated April 1st once too often which resulted in the wolf actually putting in an appearance and destroying the flock whilst his cries fell on deaf ears.

Reputation: Brands are nothing but a string of dots. People behave in a certain fashion and that establishes a pattern in the mind. Some companies have a reputation for reliable products whilst some are known to have cheap and affordable products which may however not last long. Some are innovative, others run of the mill. People show up on time, punctuality being one of their virtues whilst some don’t show up at all nor do they bother to inform. Their behaviour registers a pattern which becomes their brand.

Commitment: Brands are etched in the minds of the people. Both good and bad impressions leave a mark. A poor experience may take years to erase from memory and a great experience can be cherished for life. These are a result of the commitments that brands make to deliver what they promise and the experiences they wish to leave in people’s minds. Everyone encounters trials and adversity in one form or the other. Their commitment towards what they wish and choose to do makes their brand equity higher than the others.

Talk: At the bottom of this brand value is talk. Some don’t walk their talk seriously nor do they expect others to take them seriously.

Brands are built tirelessly by people who are serious about their commitments. They understand that there are some April foolers and they choose to use this day to remind themselves that unless they work towards what they say, what they commit, and what they deliver, their brands would appear to be as ridiculous as some of the pranks played by people on this day.

Posted in: Branding

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Take It or Get It

Can you get something without wanting it? If you do manage to get it, what will you do with it? Will it mean anything to you or will you start looking at it differently once you get it.

Knowledge, learning, mentoring, direction, and development are some things that people expect to get from a Master or a Guru. The question however remains, ‘Do you have to take it?’ or ‘Do you have to get it?’

Knowledge is ubiquitous. People looking for it have found it from the most unsuspecting sources. Some have sought it and some have stumbled upon it. The key has been the desire, the hunger or the absolute need that has driven people. Yes, many people have become what they are all by themselves.

Self-suggestion makes you master of yourself. – W. Clement Stone

The essence of self-development lies in the two words that define it. Self and Development. You take it upon yourself to develop yourself and do everything you can towards that purpose.

However, a lifetime may not be enough to achieve what lies inside you if you were to work all by yourself. So in the journey you discover many people who help you discover more of yourself and achieve more.

A slave has but one master. An ambition man has as many, as there are people who helped him get his fortune. – Wilson Mizner

As the journey progresses one realizes that life is all about learning from others. And while there’s a lot to learn you do need someone to guide you, show you the path and bring light in the areas of darkness.

When the student is ready, the teacher will appear. – Buddha

So, we are back to the same question. Do you take it? or Do you get it?

Liberation is not anywhere outside you. It is only within. If a man is anxious for deliverance, the internal Guru (Master) pulls him in and the external Guru pushes him into the Self. This is the grace of the Guru. – Ramana Maharshi

A true master can at the most only inspire you to live your being…live in your light – Swami Rajneesh

We teachers can only help the work going on, as servants wait upon a master. – Maria Montessori

The guru cannot awaken you; all that he can do is to point out what is. – Jiddu Krishnamurti

I hope all these words of the masters are a testimony that you have to take it. I hope we get it.

Posted in: Motivational, Work Culture

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