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Posts Tagged Suneel Agarwal

Icing on the Cake

Icing-on-the-cakeThere are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have been taking a cakewalk through visible branding. The appeal of the icing has made them forget the cake.

Brands need to look not just at the icing but what goes into the cake. Or it leaves a bad taste in the mouth.

Have the cake and eat it too.

See how Visible and Invisible Branding do wonders for your brand http://parichay-india.in/visible&invisible.pdf

Write to us for your enquiry at response@parichay-india.in

Posted in: Brand News, Branding, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Tale Ten – Takeaway

The Navratri festival is probably the most vibrant festival of India. Spreading across the expanse of India it is celebrated in different hues in different parts of the country each imparting its own flavour.

This is the only festival that lasts nine days and culminates with Dushera. A celebration of the triumph of good over evil.

There are enough tales, plots and sub plots to keep an inquisitive reader engaged for months. Here is a selection of short stories. One story for each of these ten days, to learn more about what made this such an absorbing contest.

Tales of one who had ten heads, yet not a sound mind.

Tale One – Inspiration

Tale Two – Sita

Tale Three – Curse

Tale Four – Flamboyance

Tale Five – Lust

Tale Six – Antithesis

Tale Seven – Nostril

Tale Eight – Karma

Tale Nine – Guru

Tale Ten – Takeaway

Ravan was at the last stage of his life. Sri Rama asked King Ravan, “O Great King, you have been ruling all the three worlds with full powers. Tell me; what is the art and craft of efficient and effective state administration? I am a prince inexperienced. I am eager to learn from you.” King Ravan was gasping for breath – he was dying.

He explained: “O Sri Rama, you know everything about everything. Yet you ask me with humility, as a person who does not know! I had all the powers and wealth and also the blessings of Lord but still; I did not try to transcend my ego (ahamkara). On the other hand, I did everything that boosted my ego”.

“I had many plans to develop myself, and also my people to attain liberation (moksha), but I postponed those excellent plans and desired to have your wife, what a wretched thought it was. I made it my first priority and acted on it with full speed. O Sri Rama, you know what sufferings I went through and I am now paying for my mistake with everything I have, including my life.” “I learnt the lessons from you; it was too late though, I would answer your question about efficient and effective state administration”.

“Act today on your good thoughts, plans and projects. Do not delay for a moment. Postpone your evil thoughts for tomorrow. Both good and evil thoughts come everyday – such is the mind.”

This is why the leadership and management of mind is essential.

It is not the number of heads but the appropriate use of one that makes or breaks a person.

Posted in: Celebrations, Dussehra, Festival, Festivals, India, Motivational, Navratri

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Tale Eight – Karma

The Navratri festival is probably the most vibrant festival of India. Spreading across the expanse of India it is celebrated in different hues in different parts of the country each imparting its own flavour.

This is the only festival that lasts nine days and culminates with Dushera. A celebration of the triumph of good over evil.

There are enough tales, plots and sub plots to keep an inquisitive reader engaged for months. Here is a selection of short stories. One story for each of these ten days, to learn more about what made this such an absorbing contest.

Tales of one who had ten heads, yet not a sound mind.

Tale One – Inspiration

Tale Two – Sita

Tale Three – Curse

Tale Four – Flamboyance

Tale Five – Lust

Tale Six – Antithesis

Tale Seven – Nostril

Tale Eight – Karma

Ravan abducted Ram’s wife, a crime for which he was killed by Ram himself. So says the Ramayan. The epic makes Ravan the archetypical villain. And since Ram is God for most Hindus, Ravan’s actions make him the Devil incarnate. This justifies the annual burning of his effigy on the Gangetic plains during the festival of Dushera.

But on the hills of Rishikesh or in the temple of Rameshwaram, one hears the tale of how Ram atoned for the sin of killing Ravan. Why should God atone for killing a villain? One realizes that, like most things Hindu, the Ramayan is not as simplistic and pedestrian an epic as some are eager to believe.

After slaying Ravan, Ram was informed by Rishi Agastya that Ravan was only half-demon: his father Vaishrava, was a Brahmin whose father was Pulatsya, one of the seven mind-born primal sons of Brahma himself. Ram, though God incarnate, was born in the family of Kshatriyas. In the caste hierarchy, Ram was of lower rank. As Brahmin, he was custodian of Brahma-gyan (the knowledge of God). Killing him meant Brahma-hatya-paap, the sin of Brahminicide.

So after killing Ravan, before returning to Ayodhya, Ram went to the Himalayas to perform penance and purify himself of the sin of Brahma-hatya or killing of a Brahmin.

Read Tale Nine tomorrow

Posted in: Celebrations, Dussehra, Festival, Festivals, India, Motivational, Navratri

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Tale Seven – Nostril

The Navratri festival is probably the most vibrant festival of India. Spreading across the expanse of India it is celebrated in different hues in different parts of the country each imparting its own flavour.

This is the only festival that lasts nine days and culminates with Dushera. A celebration of the triumph of good over evil.

There are enough tales, plots and sub plots to keep an inquisitive reader engaged for months. Here is a selection of short stories. One story for each of these ten days, to learn more about what made this such an absorbing contest.

Tales of one who had ten heads, yet not a sound mind.

Tale One – Inspiration

Tale Two – Sita

Tale Three – Curse

Tale Four – Flamboyance

Tale Five – Lust

Tale Six – Antithesis

Tale Seven – Nostril

In the Rajasthani folk narratives of the Ramayana, we learn that in order to kill Ravan, Ram needed to liberate Ravan’s soul locked in the nostril of one of the horses that pulled the chariot of the sun-god. Only a celibate man could do this. Since Laxman was not married (the local version is ignorant of Laxman’s wife, Urmila, who he left behind when he followed Ram) he was able to shoot an arrow that struck the nostril of that horse which pulled the sun-god’s chariot. As a result, Ravan’s soul was no longer hidden and Ram was able to kill Ravan.

In some versions, it is Laxman, not Ram who kills Ravan showing the influence of Jains who believed Ram, being perfect, followed non-violence.

Read Tale Eight tomorrow

Posted in: Celebrations, Dussehra, Festival, Festivals, India, Motivational, Navratri

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Tale Six – Antithesis

The Navratri festival is probably the most vibrant festival of India. Spreading across the expanse of India it is celebrated in different hues in different parts of the country each imparting its own flavour.

This is the only festival that lasts nine days and culminates with Dushera. A celebration of the triumph of good over evil.

There are enough tales, plots and sub plots to keep an inquisitive reader engaged for months. Here is a selection of short stories. One story for each of these ten days, to learn more about what made this such an absorbing contest.

Tales of one who had ten heads, yet not a sound mind.

Tale One – Inspiration

Tale Two – Sita

Tale Three – Curse

Tale Four – Flamboyance

Tale Five – Lust

Tale Six – Antithesis

Shiva is God embodying the principle of vairagya, absolute detachment. He demonstrates his disdain for all things material by smearing his body with ash and living in crematoriums. The material world does not matter to him. Ravan may be his great devotee; he may sing Shiva’s praise, and worship Shiva every day, but he does not follow the path of Shiva.

In reality, Ravan stands for everything that Shiva rejects. Ravan is fully attached to worldly things. He always wants what others have. He never built the city of gold – he drove out his brother, Kuber, and took over the kingdom of Lanka. Why did he abduct Sita?  Avenging his sister’s mutilation was but an excuse; it was the desire to conquer the heart of a faithful wife. And during the war, he let his sons die and his brothers die before entering the battlefield himself.

Read Tale Seven tomorrow

Posted in: Celebrations, Dussehra, Festival, Festivals, India, Motivational, Navratri

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Tale Five – Lust

The Navratri festival is probably the most vibrant festival of India. Spreading across the expanse of India it is celebrated in different hues in different parts of the country each imparting its own flavour.

This is the only festival that lasts nine days and culminates with Dushera. A celebration of the triumph of good over evil.

There are enough tales, plots and sub plots to keep an inquisitive reader engaged for months. Here is a selection of short stories. One story for each of these ten days, to learn more about what made this such an absorbing contest.

Tales of one who had ten heads, yet not a sound mind.

Tale One – Inspiration

Tale Two – Sita

Tale Three – Curse

Tale Four – Flamboyance

Tale Five – Lust

Ravan used to force himself upon the women who prevented his advances. There are two stories regarding it.

Vedavati was a beautiful lady who was performing penance with the intention of having Lord Vishnu as her husband. Her beauty enchanted Ravan. Vedavati resisted Ravan’s advances but Ravan did not stop. Vedavati foretold that she would return to the mortal world as the cause of death of Ravan. After that she sacrificed her life in a funeral pyre. She was then born as Ravan and Mandodari’s first child. Ravan was told before his marriage that their first child would cause his death. So after his first child was born, he sent Subahu to kill the child. Subahu was unable to kill the beautiful baby girl and lied to Ravan that he has killed her. The baby was found by King Janaka, who raised her. She was married to Rama, Vishnu’s incarnation and was the cause of Ravan’s death.

The second story is about Ravan’s encounter with Apsara, Rambha. He tried to capture Rambha who was engaged to Kuber’s son. She pleaded with Ravan that she was like his daughter, but Ravan was not discouraged. Kuber’s son was so angered that he cursed him stating that if he forced himself upon any woman, his ten heads would fall off immediately. This curse helped to protect Sita’s chastity when she was Ravan’s captive for about a year.

Read Tale Six tomorrow

Posted in: Celebrations, Dussehra, Festival, Festivals, India, Motivational, Navratri

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Tale Three – Curse

The Navratri festival is probably the most vibrant festival of India. Spreading across the expanse of India it is celebrated in different hues in different parts of the country each imparting its own flavour.

This is the only festival that lasts nine days and culminates with Dushera. A celebration of the triumph of good over evil.

There are enough tales, plots and sub plots to keep an inquisitive reader engaged for months. Here is a selection of short stories. One story for each of these ten days, to learn more about what made this such an absorbing contest.

Tales of one who had ten heads, yet not a sound mind.

Tale One – Inspiration

Tale Two – Sita

Tale Three – Curse

Ravan was no doubt a learned Brahmin – devotee of Lord Shiva. During one of his visits to Mt. Kailash, he was asked to wait as Lord Shiva was in deep meditation. While waiting, Ravan met Nandi who had the face of a monkey. During their conversation, Ravan made fun of Nandi and naughtily chided Nandi as to why he asked for a monkey face as a boon from Shiva while he could have asked anything. He also added that when Shiva had asked him, he had asked for ten heads (double that of Shiva who has five), twenty hands (double that of Shiva who has ten).

This infuriated Nandi who cursed him that monkey-faced persons would be responsible for his downfall and death.

Read Tale Four tomorrow

Posted in: Celebrations, Dussehra, Festival, Festivals, India, Motivational, Navratri

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True Guru

Are you wandering in search of your Guru, or are they wandering in search of you.

The word “Guru” means one who dispels darkness or enlightens. “Gu” means darkness or lack of knowledge and “ru” means one who throws light and dispels the darkness. In simple words, a guru is a teacher; someone who guides an individual to learn something. The learning could be about music, painting, writing or simple values of life. Therefore, an individual would have many gurus during the course of a lifetime and the gurus themselves may come in many forms.

The English word, teacher is not adequate to define a guru. It is important for us to note the distinction between a guru and a teacher. Anyone with adequate training (e.g. in music or painting) can be a teacher. A guru, on the contrary, goes beyond the subject knowledge and becomes a mentor and a spiritual guide, leading the shishya (disciple). To lead and to be led, both the guru and the shishya need sincerity and a dedication to each other. Because you pay someone Rs.1000 per hour to give you piano lessons for one hour does not make for guru-shishya relationship. In a guru-shishya relationship, a disciple (the word originated from discipline) dedicates himself to the guru because of an inner desire to be led. The guru, in turn, takes the shishya as a sesha (an integral person in his life) and considers the mentoring of the shishya as his sacred duty. Only such mutual dedication and attachment makes for a guru-shishya relationship.

The guru and shishya relationship is unique to India and has been cultivated over 2,500 years of Indian heritage. Upanishads form a sacred part of our heritage. The word Upanishad comes from two words – upa and nishad. Upa means sitting nearby and nishad means to listen and learn; literally translated, Upanishad then refers to a dedicated shishya sitting near a guru and listening and learning from the spiritual experiences of a great master. In this relationship, the shishya considers the guru to be God himself and has absolute faith in the teachings and guidance of the guru. For his part, the guru dedicates himself to the guidance of the shishya. There is no competition in this relationship – just mutual respect. Nothing in this world is more satisfying to the guru than the accomplishments of his shishya. Such is the greatness of this relationship. However, for both the guru and the shishya, finding this relationship is as much about chance as it is about one’s own willingness to find knowledge wherever it may reside.

A King was passing through a forest followed by his entourage of soldiers carrying arms and his servants carrying jewelry and other ornaments. Suddenly they came upon an old man lying in the middle of the forest, clad only in a loincloth, laughing merrily and appearing enormously happy. The old man had no possessions and yet seemed quite content with life. The King, despite all his possessions, had never been this happy and was curious to learn the secret of the old man’s happiness.

The King got out of his chariot and approached the old man lying on the forest floor. The old man took no notice of the King or his entourage. The King, however, did not take the elder man ignoring his presence as an insult. Instead, the king approached the elderly man with respect and asked him, “Why are you so happy? You have no possessions or a comfortable place to live and yet, you seem to be content and satisfied. What is the secret of your happiness? Revered Sir! Would you let me know who your guru is so that I can also receive guidance from him on the secret to happiness.”

The old man turned to the King and said, “Oh King! I have had 20 gurus. My gurus include this body, this earth, the birds, the animals, and the trees. Everything in the world has taught me something. The good things of the world taught me what to see and how to be good and the bad things taught me what I must avoid.” The King saw the wisdom in the old man’s words, bowed to him and continued with his journey.

True Gurus are everywhere. They are waiting for their shishyas. Dedicate yourself as a true shishya, look around, and you will find one.

Posted in: Festival, Festivals

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