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A brand for a company is like a reputation for a person

A-brand-for-a-company

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well – Jeff Bezos

Brand is no longer a secret. It is no longer optional. It is no longer a USP.

People and Organizations have realized that Branding exists irrespective of whether you want it or not. Because it’s in the minds of the people. And they have a mind of their own.

However, Brands can be managed. Managed well. Managed to create the right image. The right impression. The reputation that you seek. An identity that you desire.

With every person, product or service competing fiercely in today’s tough market scenario, good brands need to work harder.

They need to plan well. They need to execute well. To be ahead, they need to do the difficult things well.

With over three decades of Brand Building behind us, we help brands across domains to plan, execute, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, India, Visible and Invisible Branding

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Talk to yourself

No other sector has experienced the same explosive growth as the computer and video game industry.

The animation and gaming industry has shown resilience in the face of the current economic downturn, growing by over 20 per cent during 2008. According to a forecast by Gartner, mobile games are the fastest-growing segment in the global markets, with revenue set to nearly double between 2013 and 2015 from USD 13.2 Bn to USD 22 Bn. In India too, a few months back, the research conducted by KPMG-FICCI has also predicted that from the current INR 560 crore, the mobile gaming segment size will become more than triple to INR 1,800 crore by 2017.

But, what begs attention is the reason for the growth. Has this gaming caught the fancy of people, have they albeit late discovered a latent talent which is now finding a way out to express itself.

I feel, it is more to do with boredom. Boredom from the events, the surroundings, the people, and above all, themselves.

Before the advent of devices that allow you to fiddle with them instead of twiddling your thumbs, people faced similar situations of finding themselves all by themselves. Some grudgingly, some silently, and some enthusiastically found ways of ‘passing time’ in such situations when you have to be by your lonely self.

This tolerance has gradually seen a downward spiral and has reached a point of desperation. Today a moment to yourself seems like a severe punishment of solitary confinement rather than a golden opportunity of spending time with yourself.

A familiar sight is people calling colleagues and friends on reaching the destination ahead of others. ‘Where are you? How long will you take? But I am on course. But don’t you realize I have reached before you and I am all alone. What do I do?

In situations like waiting at a doctor’s clinic or to emplane at the airport, it is interesting to see the emotions of people. Some are edgy, to a point of visible discomfort, waiting impatiently to be released from this discomfort jail, some are reconciled to the situation, trying to find ways to pass their jail time.

And there are others who relish the opportunity to spend time with themselves.

My father used to tell me, that a person who is bored in his own company cannot be an interesting companion. Talking to the creative, the successful and the intellectual, I have found they find their best ideas while talking. Talking to no one, but themselves. They cherish these opportunities as they have a reservoir of thoughts, ideas, and work-in-progress concepts that need these times to take them forward.

Technological advancements notwithstanding, there will always be situations when you will have to wait, bide your time, or pause between activities. And these situations can be whiled away or put to good use. But the use is not what is the concern, it is the lack of the bundle inside which encourages you to open, unravel and explore.

There will never be a time when one will not be left alone. There will be times you will be alone even in the company of people. There will be times when you will feel the stark loneliness of life, which reminds you that eventually, you are all by yourself, and fight your own battle.

Rather than complain, brood, or while away, talk to a companion who has your interest at the bottom of the heart. And will never desert you.

Talk to yourself.

Posted in: Entrepreneur, Focus on Solutions, Motivational, Work Culture

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Teachers Everywhere

When the student is ready, the teacher appears.

Festivals come once in a year but festivities are round the year.

Teachers Day comes once a year but teachers are with you, throughout the year.

Is learning the essence of life?

Not to everyone.

There are some who believe, and rightly so, that action is all that matters. Learning is the fuel, action is what puts it into motion.

There are others who have a cordial relationship with learning. They open their doors to learning once in a while- to let in some guests who are otherwise unwelcome generally.

And there are others who consider learning as an intruder and keep their senses on full alert to thwart any attempts from this unwanted intrusion in their zone of comfort.

To each his own. And we can rarely find fault with the different approaches. After all each of us has a right to decide how we wish to lead our lives, our priorities, our interests, grow, or evolve.

Gautam Buddha too was living in a blissful state of ignorance, in the lap of luxury, till he decided to explore and discover himself. This reveals two things – one, you can change course in life at any time, and two, it’s never too late.

Is learning self-realisation? Is it education? Is it discovery?

Does learning happen, or is it delivered by a teacher?

Can one learn without a teacher?

What role does a teacher have?

Teachers are not labelled. They may not necessarily be human. They may not be physically present. You can learn from a story, an anecdote, an observation, a thought.

You can stay untouched though surrounded by teachers, and you can learn despite the absence of teachers. The essence of learning is not what is being taught, but what is being learnt. And for that it is not the teacher in front of you, but the learner in you that seeks the teacher.

For those who seek teachers, they keep looking. For those who seek learning – teachers are everywhere.

Posted in: Celebrations, Festival, Festivals, India, Motivational, Work Culture

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Through to excellence

Once I received a beautiful birthday gift from my team. It was a small Ganesha idol. Like most of them, this one too was also beautifully crafted.

I recall what was told to me as I took the gift, “Like Ganesha, may you master as many arts as you can.”

I was perplexed. I inquired what that meant. Lord Ganesha was a master of sixty four arts, I was informed and hence the inspiration.

With the Lord of auspicious and good beginnings due to grace us this week, my mind wanders to that conversation and the meaning it has in our lives.

You are acknowledged as a master when you achieve excellence. You do well what you do; you perform well consistently; you raise the bar; and excellence pours out of you as naturally as perspiration after a workout, without sweating. You don’t have to extract excellence out of yourself, it oozes from you as if that’s all that it can draw from you.

So, is excellence a natural by-product or is it a dish prepared with an excellent recipe from outstanding ingredients?

A difficult question to answer, and even more unappetizing to digest.

If excellence is a by-product then what is it that you are working to produce? If it is just a recipe of ingredients and procedures, then why can’t everyone program excellence into their performances?

There is truth in both.

Yes it is true that those who get it as a by-product are not chasing excellence as a product or a destination. For them excellence is a manner. It is a way. It is a discipline. They want to do things well and in that quest, excellence becomes a constant companion. They don’t take excellence along, it chooses to ride in the company of such people.

Yes, excellence can be a dish. Have you seen those who consistently dish out good performances? Check their menu.

They have nothing else on their cards except excellence. They choose well in what they pursue; who they partner with; and they plan well. They believe good roadmaps are essential to beautiful destinations. They study in depth what it takes to dish out a great performance, and then put it in to make it one.

At each stage, from the aroma they can judge whether the dish is roasting as per their book. The book that is a compilation of carefully collected choice of ingredients and how they have to be cooked together. Every opportunity to them is a mouth-watering prospect to present a great dish on the table. For them excellence is what goes in and what comes out is no surprise.

So, is there something different about these two routes? One aims to perform well, and the other to deliver a good performance.

The first method aims at internal development. You develop yourself to a point that excellence, and nothing else flows out effortlessly from you. You build a pipeline of excellence. You don’t gather, it flows.

The second is about outlook. It is the way they look at things. You see through the lenses of excellence. You see clearly what you want; what it takes; and you put that in. You don’t waver from the path, and in doing this consistently it becomes second nature to you. It becomes your standard.

So is there anything common? Yes. It is the approach. You set out to be excellent, but you don’t seek it, you master it.

You imbibe it inside you. You don’t go to shop for it each time. You get it free with the way you go about. Your dedication, perseverance and untiring effort ensure that the excellence is a by-product of your every endeavour. When you go about doing anything, your planning, attention to detail, and adhering to your constantly updated recipe book ensures that the dish is always a lip-smacking one. There is a method to the madness.

So, what would you like? To be excellent, or to put excellence in your performances.

Whichever way you take to excellence, you can’t get to it, till you go through it.

Posted in: Festival, Festivals, India, Motivational

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True Colours

Celebrating the ‘Festival of Colours’ and a few introspections

Celebrations begin with lighting of a bonfire on the eve of Holi. Legends and stories associated with Holi make the festival exuberant and vivid.

Holi, the festival of colours is unique in a way. You cannot stay aloof from this festival. Even if you don’t want to participate, you can’t pass it. You have to dodge it. It provides others the right to invade your private space, take liberties and most of it is done in good spirit. Are you an active or a reluctant participant, or are you a dodger? This says a lot about your true colours.

The Legend

Hiranyakashyap was a demon king who had won over the kingdom of earth. He was so egoistic that he commanded everybody in his kingdom to worship only him. But to his great disappointment, his son, Prahlad became an ardent devotee of Lord Naarayana and refused to worship his father.

Hiranyakashyap tried several ways to kill his son Prahlad but each time Lord Vishnu saved him. Finally, he asked his sister, Holika to enter a blazing fire with Prahlad in her lap. For, Hiranyakashyap knew that Holika had a boon, whereby, she could enter the fire unscathed.

Treacherously, Holika coaxed young Prahlad to sit in her lap and she herself took her seat in a blazing fire. Legend has it that Holika had to pay for her sinister act with her life. Holika was not aware that the boon worked only when she entered the fire alone. Prahlad, who kept chanting the name of Lord Naarayana all this while, came out unharmed, as the Lord blessed him for his deep devotion.

Thus, Holi derives its name from Holika and is celebrated as a festival of victory of good over evil.

There is also a tradition of people rendering their gratitude to Agni, the god of fire by offering gram and stalks from the harvest with all humility. Further, it is customary on the last day of Holi for  people take a little of the bonfire to their homes. It is believed that the fire would purify their homes and their bodies will be free from disease.

The Other Legend

Young Krishna is known to be very playful and mischievous. As a child, Krishna was extremely jealous of Radha’s fair complexion since he was very dark. One day, Krishna complained to his mother Yashoda about this injustice of nature. To pacify the crying young Krishna, the doting mother asked him to go and colour Radha’s face with whichever colour he wanted.  In a mischievous mood, naughty Krishna heeded the advice of mother Yashoda and applied colour on Radha’s face; making her one like himself. Well! Did he?

Can you change someone’s true colours just by painting their face differently?

Posted in: Festival

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Take It or Get It

Can you get something without wanting it? If you do manage to get it, what will you do with it? Will it mean anything to you or will you start looking at it differently once you get it.

Knowledge, learning, mentoring, direction, and development are some things that people expect to get from a Master or a Guru. The question however remains, ‘Do you have to take it?’ or ‘Do you have to get it?’

Knowledge is ubiquitous. People looking for it have found it from the most unsuspecting sources. Some have sought it and some have stumbled upon it. The key has been the desire, the hunger or the absolute need that has driven people. Yes, many people have become what they are all by themselves.

Self-suggestion makes you master of yourself. – W. Clement Stone

The essence of self-development lies in the two words that define it. Self and Development. You take it upon yourself to develop yourself and do everything you can towards that purpose.

However, a lifetime may not be enough to achieve what lies inside you if you were to work all by yourself. So in the journey you discover many people who help you discover more of yourself and achieve more.

A slave has but one master. An ambition man has as many, as there are people who helped him get his fortune. – Wilson Mizner

As the journey progresses one realizes that life is all about learning from others. And while there’s a lot to learn you do need someone to guide you, show you the path and bring light in the areas of darkness.

When the student is ready, the teacher will appear. – Buddha

So, we are back to the same question. Do you take it? or Do you get it?

Liberation is not anywhere outside you. It is only within. If a man is anxious for deliverance, the internal Guru (Master) pulls him in and the external Guru pushes him into the Self. This is the grace of the Guru. – Ramana Maharshi

A true master can at the most only inspire you to live your being…live in your light – Swami Rajneesh

We teachers can only help the work going on, as servants wait upon a master. – Maria Montessori

The guru cannot awaken you; all that he can do is to point out what is. – Jiddu Krishnamurti

I hope all these words of the masters are a testimony that you have to take it. I hope we get it.

Posted in: Motivational, Work Culture

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