Brands are arguably the key assets that a company possesses and they should therefore be a top-priority for senior management and not be seen as something left solely to the marketing department – Chris Halliburton
Q: Who owns the brand?
A: Who doesn’t?
Only those who are trapped in a time warp are the ones who still believe that Brands belong to the marketing department.
Brand is the person, the persona, the personality. Everything!
Through the multitude of touchpoints Brands touch people’s lives and get their value. Good interactions create positive impressions, and bad ones create negative connotations.
It is therefore not an option anymore that all hands on deck should work towards brand building. It is no longer a job for a special task force. It is here that the leadership comes to the fore. Behind good brands are not just good leaders, but leaders who understand, recognize, and involve everyone in the making of the brand.
With over three decades of Brand Building behind us, we help brands across domains to promote the understanding of branding, disseminate the brand values, and stay ahead in competitive markets.