There are things you can see and things you can’t. Same with Branding.
Visible Branding and Invisible Branding.
Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.
Visible branding is important to create the attraction towards the brand.
It is the promise.
Invisible branding is Reliability. Confidence. Dependability. Quality.
It is about delivery.
Brands have banked heavily on first impressions through visible branding. Armed with visual imagery impressions were a child’s play.
But when brands grow up they realize first impressions can open doors but not keep it open.
For that you need invisible branding.
Create Lasting impressions.
See how Visible and Invisible Branding do wonders for your brand.