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Posts Tagged Differentiation

Unless you have absolute clarity of what your brand stands for, everything else is irrelevant. – Mark Baynes

brand-stands

We see many brands pursuing a please-all agenda, a good for everything approach, and landing nowhere to go.

If you are sure of what you stand for, there is still a possibility of it not reaching the customer as clearly as you would like. But if you are unclear, it is a non-starter.

Evaluation. Introspection and Direction define your Differentiation.

With over three decades of Brand Building behind us, we help brands across domains to add colour, life, and meaning to their brands, and stay ahead in competitive markets.

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Posted in: Brand News, Branding, Visible and Invisible Branding, Work Culture

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Differentiation

i-am-different

They laugh at me because I’m different; I laugh at them because they’re all the same. – Kurt Cobain

People don’t spot similarities and ignore. They note something unique, and pay attention.

In this crowded world, bursting-at-the-seams markets, a unique product or service appears like a breath of fresh air in a dry dull and hot weather.

How to spot your differences? Which ones to back? That’s differentiation.

With over three decades of Brand Building behind us, we help brands across domains to add colour, life, and meaning to their brands, and stay ahead in competitive markets.

View our Profile here

Send your enquiry to response@parichay-india.in 

Posted in: Brand News, Visible and Invisible Branding

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