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A brand is the set of expectations, memories, stories and relationships…

brand-expectation

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. – Seth Godin

You cannot build a brand overnight. It is a set of mental dots that consumers join in their mind. These dots are the stories they have heard, their experiences, and the expectations they have built around the brand.

At the crucial juncture of making a choice, all these stand up, to be counted and either make or break your brand.

Brand Building: Castles in the sky, brick by brick.

With over three decades of Brand Building behind us, we help brands across domains to add colour, life, and meaning to their brands, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, Excellence, Visible and Invisible Branding, Work Culture

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