The cliché goes, don’t follow the path, but create your own path.
However in world’s brazen reality, it is easier said than done. It is not only tempting, but prudent to read the success of the others in the market, and try to blossom by stealing a bud from their bouquet.
Easy come. Easy go. That’s what such short-cuts are all about.
Yes, it is difficult to differentiate. To believe in yourself. And persevere.
But good brands have all these in abundance, and that’s where they see others sprint past them, but eventually run past the me-too’s in the marathon.
With over three decades of Brand Building behind us, we help brands across domains to discover their differentiation, fortify their strengths,and stay ahead in competitive markets.