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In a world where you can be anything, be yourself – Etta Turner

You-can-be-anything

The cliché goes, don’t follow the path, but create your own path.

However in world’s brazen reality, it is easier said than done. It is not only tempting, but prudent to read the success of the others in the market, and try to blossom by stealing a bud from their bouquet.

Easy come. Easy go. That’s what such short-cuts are all about.

Yes, it is difficult to differentiate. To believe in yourself. And persevere.

But good brands have all these in abundance, and that’s where they see others sprint past them, but eventually run past the me-too’s in the marathon.

With over three decades of Brand Building behind us, we help brands across domains to discover their differentiation, fortify their strengths,and stay ahead in competitive markets.

Posted in: Branding, Entrepreneur, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Brands are arguably the key assets that a company possesses and they should therefore be….

Brands-are-key-assets

Brands are arguably the key assets that a company possesses and they should therefore be a top-priority for senior management and not be seen as something left solely to the marketing department – Chris Halliburton

Q: Who owns the brand?

A: Who doesn’t?

Only those who are trapped in a time warp are the ones who still believe that Brands belong to the marketing department.

Brand is the person, the persona, the personality. Everything!

Through the multitude of touchpoints Brands touch people’s lives and get their value. Good interactions create positive impressions, and bad ones create negative connotations.

It is therefore not an option anymore that all hands on deck should work towards brand building. It is no longer a job for a special task force. It is here that the leadership comes to the fore. Behind good brands are not just good leaders, but leaders who understand, recognize, and involve everyone in the making of the brand.

With over three decades of Brand Building behind us, we help brands across domains to promote the understanding of branding, disseminate the brand values, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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First Impression is the Best Impression

First-Impression-is-the-best-impressionThere are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have banked heavily on first impressions through visible branding. Armed with visual imagery impressions were a child’s play.

But when brands grow up they realize first impressions can open doors but not keep it open.

For that you need invisible branding.

Create Lasting impressions.

See how Visible and Invisible Branding do wonders for your brand.

Posted in: Brand News, Branding, Entrepreneur, Excellence, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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