If people like you, they will listen to you, but if they trust you, they will do business with you – Zig Ziglar
There are two types of people who cannot be trusted.
One: Those whom you don’t know
Two: Those whom you know
Trust is a tricky affair. You don’t win trust unless you build a good track record. And you lose trust if you have a poor one.
Conversations are plenty. People may listen to you, pay attention, but to your surprise, may never do business with you.
To build brands, you just don’t need to talk to them, you need to win their trust. Because the litmus test boils down to whether they will bet their dollar on you, your product, or service. Have you earned their trust?
With over three decades of Brand Building behind us, we help brands across domains to deliver value, foster trust, and stay ahead in competitive markets.