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When you look at a strong brand, you see a promise – Jim Mullen

you-see-a-promise

Some may get a better or bigger start, but every brand has to gnaw its way to success.

Every brand starts as an idea, a product, or service. Some start with a bang, some discover their music as they move along, and some are just content to make a noise.

Brands, like muscle, build their strength. The strength is not a placard picture, or a fabricated impression but something that has been developed, inside out, over a period of time.

Brands don’t come out strong from the manufacturer’s kiln, or a service provider’s bureau, but build their strength in the eyes of the beholders. When they measure up to their expectations. When they don’t wobble during difficult times. When they deliver what they promise.

With over three decades of Brand Building behind us, we help brands across domains raise the bar, deliver their promises, and stay ahead in competitive markets.

www.parichay-india.in

Posted in: Brand News, Branding, Entrepreneur, Excellence, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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