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Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition– David Aaker

spirit-and-a-soul

Imagine thousands of products – all the same.

Imagine a fleet of services – nothing to separate one from another.

Imagine a sea of people – with identical features.

We live our lives consuming a variety of products and services. And what adds colour are the choices they offer. Within the same price vertical too there are choices, and we make those choices as per our preferences.

These choices are offered by way of brands. Brands add life, colour and personality to make them real and help you decide which wins your patronage.

So, it’s a double-edged sword. Branding helps you distinguish yourself from the others. But there has to be something distinguishable about you.

These are the brands that make the process of selection, making tough choices, so enjoyable. Because they don’t offer run-of-the-mill generic products or services, but add life of their own to make brands come alive in the minds of the customers.

With over three decades of Brand Building behind us, we help brands across domains to add colour, life, and meaning to their brands, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, Personal Development, Visible and Invisible Branding, Work Culture

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