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Posts Tagged Brand Building

Well done is better than well said.

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It is easy to lure customers with well-crafted words, and tall promises but eventually the customer remembers what is delivered.

Customer Service is an essential component of every product or service.

If you haven’t given the customer, the due service, you are always going to be short-changed in your business from your customers.

With over three decades of Brand Building behind us, we help brands across domains to add colour, life, and meaning to their brands, and stay ahead in competitive markets.

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Posted in: Branding, Personal Development, Visible and Invisible Branding

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Differentiation

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They laugh at me because I’m different; I laugh at them because they’re all the same. – Kurt Cobain

People don’t spot similarities and ignore. They note something unique, and pay attention.

In this crowded world, bursting-at-the-seams markets, a unique product or service appears like a breath of fresh air in a dry dull and hot weather.

How to spot your differences? Which ones to back? That’s differentiation.

With over three decades of Brand Building behind us, we help brands across domains to add colour, life, and meaning to their brands, and stay ahead in competitive markets.

View our Profile here

Send your enquiry to response@parichay-india.in 

Posted in: Brand News, Visible and Invisible Branding

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Branding adds spirit and a soul….

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Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition – David Aaker

Devoid of the colours of stories, experiences and anecdotes, products and services would be indistinguishable lumps begging for a roulette’s luck to be picked off the shelf, or waiting to be chosen amongst a mass of me-too’s.

Brands create exclusive images in minds of their consumers to enable them associate with them, and build bonds that win them their patronage.

Brand Building. The soul and the spirit.

With over three decades of Brand Building behind us, we help brands across domains to add colour, life, and meaning to their brands, and stay ahead in competitive markets.

View our Profile here

 

Posted in: Branding, Visible and Invisible Branding

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If people like you, they will listen to you, but if they trust you, they will do business with you – Zig Ziglar

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There are two types of people who cannot be trusted.

One: Those whom you don’t know

Two: Those whom you know

Trust is a tricky affair. You don’t win trust unless you build a good track record. And you lose trust if you have a poor one.

Conversations are plenty. People may listen to you, pay attention, but to your surprise, may never do business with you.

To build brands, you just don’t need to talk to them, you need to win their trust. Because the litmus test boils down to whether they will bet their dollar on you, your product, or service. Have you earned their trust?

With over three decades of Brand Building behind us, we help brands across domains to deliver value, foster trust, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, Excellence, Motivational, Visible and Invisible Branding, Work Culture

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When you look at a strong brand, you see a promise – Jim Mullen

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Some may get a better or bigger start, but every brand has to gnaw its way to success.

Every brand starts as an idea, a product, or service. Some start with a bang, some discover their music as they move along, and some are just content to make a noise.

Brands, like muscle, build their strength. The strength is not a placard picture, or a fabricated impression but something that has been developed, inside out, over a period of time.

Brands don’t come out strong from the manufacturer’s kiln, or a service provider’s bureau, but build their strength in the eyes of the beholders. When they measure up to their expectations. When they don’t wobble during difficult times. When they deliver what they promise.

With over three decades of Brand Building behind us, we help brands across domains raise the bar, deliver their promises, and stay ahead in competitive markets.

www.parichay-india.in

Posted in: Brand News, Branding, Entrepreneur, Excellence, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Your premium brand had better be delivering something special

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Your premium brand had better be delivering something special, or it’s not going to get the business– Warren Buffett

You don’t become special because your label says so. You don’t become premium because that’s how you have positioned it.

Today’s customers are knowledgeable, smart, and calculative. They size up the brands in their minds, rather than blindly follow the seller’s perceptions.

Today’s competitive environment has made things tough for the brands. But for a good reason. Just like competitive environment brings out the best, these tough times have made brands introspect, determine their true contribution, and be positioned accordingly.

Good brands are special, in many ways. They are special, positioned as special, and deliver more than the others are labelled to.

With over three decades of Brand Building behind us, we help brands across domains to create something special, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, Excellence, Visible and Invisible Branding

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