Blog

Posts Tagged Brand

Unless you have absolute clarity of what your brand stands for, everything else is irrelevant. – Mark Baynes

brand-stands

We see many brands pursuing a please-all agenda, a good for everything approach, and landing nowhere to go.

If you are sure of what you stand for, there is still a possibility of it not reaching the customer as clearly as you would like. But if you are unclear, it is a non-starter.

Evaluation. Introspection and Direction define your Differentiation.

With over three decades of Brand Building behind us, we help brands across domains to add colour, life, and meaning to their brands, and stay ahead in competitive markets.

Read our other blogs http://parichay-india.in/blog

View our Profile here

Send your enquiry to response@parichay-india.in 

Posted in: Brand News, Branding, Visible and Invisible Branding, Work Culture

Leave a Comment (0) →

Branding adds spirit and a soul….

branding-spirit

Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition – David Aaker

Devoid of the colours of stories, experiences and anecdotes, products and services would be indistinguishable lumps begging for a roulette’s luck to be picked off the shelf, or waiting to be chosen amongst a mass of me-too’s.

Brands create exclusive images in minds of their consumers to enable them associate with them, and build bonds that win them their patronage.

Brand Building. The soul and the spirit.

With over three decades of Brand Building behind us, we help brands across domains to add colour, life, and meaning to their brands, and stay ahead in competitive markets.

View our Profile here

 

Posted in: Branding, Visible and Invisible Branding

Leave a Comment (0) →

A brand is the set of expectations, memories, stories and relationships…

brand-expectation

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. – Seth Godin

You cannot build a brand overnight. It is a set of mental dots that consumers join in their mind. These dots are the stories they have heard, their experiences, and the expectations they have built around the brand.

At the crucial juncture of making a choice, all these stand up, to be counted and either make or break your brand.

Brand Building: Castles in the sky, brick by brick.

With over three decades of Brand Building behind us, we help brands across domains to add colour, life, and meaning to their brands, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, Excellence, Visible and Invisible Branding, Work Culture

Leave a Comment (0) →

Your brand is what other people say about you when you’re not in the room – Jeff Bezos

what-other-people-say-about-you

Whether you call it diplomacy or hypocrisy, people don’t like to be unkind to others. In their presence.

You will find them nodding in agreement or smiling in support, even when they don’t believe in you, or what you do.

So, you may come back elated after a pitch, feeling you have cracked it. Or grow in confidence when you see a sea of smiles around you.

But these same people have a different tale to spin, as soon as you leave the room.

So, what’s your real brand? What people say in front of you, or what they say behind your back?

You can live in a fool’s paradise if you believe that your brand is what people say in front of you.

Good and successful brands are spoken of well in front or behind someone’s back.

Because that’s what’s the true opinion of people.

So good brands have their ears to the ground. Listening closely to what people are saying, behind them, as that will propel them forward.

With over three decades of Brand Building behind us, we help brands across domains to plan, build positive brands that are well judged, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, Excellence, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

Leave a Comment (0) →

Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition– David Aaker

spirit-and-a-soul

Imagine thousands of products – all the same.

Imagine a fleet of services – nothing to separate one from another.

Imagine a sea of people – with identical features.

We live our lives consuming a variety of products and services. And what adds colour are the choices they offer. Within the same price vertical too there are choices, and we make those choices as per our preferences.

These choices are offered by way of brands. Brands add life, colour and personality to make them real and help you decide which wins your patronage.

So, it’s a double-edged sword. Branding helps you distinguish yourself from the others. But there has to be something distinguishable about you.

These are the brands that make the process of selection, making tough choices, so enjoyable. Because they don’t offer run-of-the-mill generic products or services, but add life of their own to make brands come alive in the minds of the customers.

With over three decades of Brand Building behind us, we help brands across domains to add colour, life, and meaning to their brands, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, Personal Development, Visible and Invisible Branding, Work Culture

Leave a Comment (0) →

Brand is a Promise!

you-see-a-promise

Much has been understood about brands, and a lot remains to be understood.

Brand is a perception in someone’s mind about you, your product, or your service.

It is what they associate with your brand.

It is the promise. A promise of a certain expectation. A promise of a certain standard.

Understand Branding before you go about building your brand.

Posted in: Brand News, Branding, Entrepreneur, Motivational, Personal Development, Visible and Invisible Branding, Work Culture

Leave a Comment (0) →

When you look at a strong brand, you see a promise – Jim Mullen

you-see-a-promise

Some may get a better or bigger start, but every brand has to gnaw its way to success.

Every brand starts as an idea, a product, or service. Some start with a bang, some discover their music as they move along, and some are just content to make a noise.

Brands, like muscle, build their strength. The strength is not a placard picture, or a fabricated impression but something that has been developed, inside out, over a period of time.

Brands don’t come out strong from the manufacturer’s kiln, or a service provider’s bureau, but build their strength in the eyes of the beholders. When they measure up to their expectations. When they don’t wobble during difficult times. When they deliver what they promise.

With over three decades of Brand Building behind us, we help brands across domains raise the bar, deliver their promises, and stay ahead in competitive markets.

www.parichay-india.in

Posted in: Brand News, Branding, Entrepreneur, Excellence, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

Leave a Comment (0) →

Your premium brand had better be delivering something special

Your-premium-brand-had-better

Your premium brand had better be delivering something special, or it’s not going to get the business– Warren Buffett

You don’t become special because your label says so. You don’t become premium because that’s how you have positioned it.

Today’s customers are knowledgeable, smart, and calculative. They size up the brands in their minds, rather than blindly follow the seller’s perceptions.

Today’s competitive environment has made things tough for the brands. But for a good reason. Just like competitive environment brings out the best, these tough times have made brands introspect, determine their true contribution, and be positioned accordingly.

Good brands are special, in many ways. They are special, positioned as special, and deliver more than the others are labelled to.

With over three decades of Brand Building behind us, we help brands across domains to create something special, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, Excellence, Visible and Invisible Branding

Leave a Comment (0) →

A brand for a company is like a reputation for a person

A-brand-for-a-company

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well – Jeff Bezos

Brand is no longer a secret. It is no longer optional. It is no longer a USP.

People and Organizations have realized that Branding exists irrespective of whether you want it or not. Because it’s in the minds of the people. And they have a mind of their own.

However, Brands can be managed. Managed well. Managed to create the right image. The right impression. The reputation that you seek. An identity that you desire.

With every person, product or service competing fiercely in today’s tough market scenario, good brands need to work harder.

They need to plan well. They need to execute well. To be ahead, they need to do the difficult things well.

With over three decades of Brand Building behind us, we help brands across domains to plan, execute, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, India, Visible and Invisible Branding

Leave a Comment (0) →

Burgers, Chips, and Vacancy

Burgers-Fries-Vacancy

I was taken aback to see a banner advertising a vacancy at McDonalds.

It tickled my branding senses. Was it the new order?

I have seen such vacancy placards at small shops who could neither attract good talent, nor afford to advertise for recruitment. They were also targeted at locals who may be looking for such opportunities.

Branding is a sacred exercise. What you reveal is not a slip, but showcased by design. In my learning of branding I was amazed to know that tons of food material and renovation stuff is carted in and out of five star hotels but as a customer you see nothing. It is part of the design, and the brand image.

So, am a bit confused with this banner.

Is it a casual branding approach by an international giant? I hope not.

Is it the desperation of the situation? Unable to get good talent through other mediums, have they been forced, as a last resort. Sounds likely, as the banner has been there for over a month.

Brands are built diligently and nurtured with care and attention.

Hope you build yours with care.

Posted in: Brand News, Branding, Visible and Invisible Branding

Leave a Comment (0) →
Page 1 of 2 12