Brand is of the people, for the people, by the people – Suneel Agarwal

The transition to the new economy is one that will require extensive changes in the
attitudes of organizations. So today you need to look beyond winning customers.
You need to win over investors, people, and vendors too.

The need is for a holistic approach to branding that focuses not only on the external
measures to win customers but also on the internal values and functioning of the

Irrespective of department or function, understanding branding today is imperative.

  • What Branding really means
  • Brand Consciousness
  • How to build your brand
  • Contribute to the corporate brand through your contribution
  • Build Advantages with the help of your brand