There are things you can see and things you can’t. Same with Branding.
Visible Branding and Invisible Branding.
Visible branding is about Logos, Packaging, Collaterals, Store Design, Website, Social Media presence.
Visible branding is important to create the attraction towards the brand.
It is the promise.
Invisible branding is Reliability. Confidence. Dependability. Quality.
It is about delivery.
The lure of visibility, however, makes people put most of their eggs in the visible branding basket.
Branding needs the white and the yolk of visible and invisible branding to make a good egg.
This investment puts the chicken and egg debate to rest.
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