There are things you can see and things you can’t. Same with Branding.
Visible Branding and Invisible Branding.
Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.
Visible branding is important to create the attraction towards the brand.
It is the promise.
Invisible branding is Reliability. Confidence. Dependability. Quality.
It is about delivery.
Brands seek a competitive edge with razor sharp visible branding.
Ouch! But it ends up hurting the brand itself as they realize it needs the sharpness as much as it needs the sheen.
Prove your brand’s nerves of steel.
See how Visible and Invisible Branding do wonders for your brand http://parichay-india.in/visible&invisible.pdf