There are things you can see and things you can’t. Same with Branding.
Visible Branding and Invisible Branding.
Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.
Visible branding is important to create the attraction towards the brand.
It is the promise.
Invisible branding is Reliability. Confidence. Dependability. Quality.
It is about delivery.
When all you have to is splash, visible branding provides a good palette.
But it vanishes in a flash.
Great brands look at the larger canvas to paint the right picture.
The colours of invisible branding etch deeper in people’s minds.
Try and use myriad of colours in lieu of palette.