There are things you can see and things you can’t. Same with Branding.
Visible Branding and Invisible Branding.
Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.
Visible branding is important to create the attraction towards the brand.
It is the promise.
Invisible branding is Reliability. Confidence. Dependability. Quality.
It is about delivery.
The brand cup has been overflowing with visible elements for years without realizing that it is still half empty.
Overcome the fragility of your brand and watch it sparkle.
Know Visible and Invisible Branding : http://parichay-india.in/visible&invisible.pdf
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