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Be Yourself, Everyone Else is Already Taken. – Oscar Wilde

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A lot has been written about emulating success stories, a lot has been advised about taking a leaf out of other’s pages, and it’s always tempting to copy-paste someone else’s achievement.

The truly successful brands look around, absorb, but eventually become not what others are, but what they want to be.

They define their differentiation.

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Posted in: Brand News, Branding, Entrepreneur, Excellence, Visible and Invisible Branding

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