There are things you can see and things you can’t. Same with Branding.
Visible Branding and Invisible Branding.
Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.
Visible branding is important to create the attraction towards the brand.
It is the promise.
Invisible branding is Reliability. Confidence. Dependability. Quality.
It is about delivery.
For years brands have basked in glory of their visibility. But it takes guts to stand the test of time.
This is one thing you have to rely on your gut feeling.
Know Visible and Invisible Branding : http://parichay-india.in/visible&invisible.pdf