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Turn a New Leaf

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Two friends, Sudhir and Rajiv, meeting after a while, chatted through their journey.

On reaching the destination, Rajiv remarked, “Oh, I didn’t realise how fast the time passed.”

Sudhir was surprised, “Time would have passed anyway.”

Rajiv smiled, “But not so quickly.”

So, the year is coming to an end. To some, it has been a long drawn year. They have been counting the days, and it has ended, finally! To some, it’s a surprise. It seems as if the New Year had only just started, and it has ended, already!

Well it all depends on how you are using time. If you are using it well, it flies past. If not, then it appears to drag.

Time and you are the banks of the river life. Both are inseparable.

But isn’t that true for everyone? Then why is it that some manage to achieve much more even though they live almost to the same age. Why do some achieve more in a decade than others, or a year, or a month or a day even though each of us have the same three sixty five days in a year, the same twenty-four hours in a day.

Contrary to belief, time can neither be used nor be wasted. It runs its mechanical course. The variable is you. How much you put in, how much you give yourself makes the difference in how much you achieve in the same time period. And there lies the difference.

We cannot waste time. We can only waste ourselves. – George M Adams

The efficient and those hungry to achieve, see time as a stopwatch ticking away. They understand that time moves at the same pace for everyone. Knowing perfectly well that time is the one thing that cannot be redeemed, they give it their best. This approach makes them respect time, be frugal on its wastage; and end up being precise, purposeful, and productive.

Conversely those who are casual, callous, and complacent seem to be wondering what the fuss about time is. With a limited agenda, and an attitude to match, they presume others too have time in abundance. Their approach to time mirrors their approach to life: casual.

So we have two types of people: One who feel every opportunity should be utilized to do more, and the other who wonder how people could be enslaved to time. There are no prizes for guessing to which section the achievers belong. They have discovered this flair for time that makes them achieve more than their less successful counterparts.

What the New Year brings to you will depend a great deal on what you bring to the New Year. – Vern McLellan

The time has come to replace the calendars. The year will once again be reset to zero. It is time to make a fresh start. No past regrets, no excess baggage of guilt. No bonuses of past glories, or the highs of the achievements of the year gone by.

It’s a brand new year. It will once again run its course. It will tick away the seconds, the minutes, the hours, the days, the months and it will complete its orbit around the sun.

But the variable is you. How much will you put in? How good will you make this year? The year has expectations from you.

Turn a new leaf before this one leaves.

Posted in: Celebrations, India, Motivational, Personal Development, Work Culture

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Customer service is the new marketing. – Derek Sivers

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Marketers burn the midnight oil to boost their sales. They try every trick in the book, but don’t pay attention to the oldest trick – Customer Service.

In today’s competitive environment there’s little to choose between products and services, and Customer Service is what adds teeth to the marketing.

With over three decades of Brand Building behind us, we help brands across domains to add colour, life, and meaning to their brands, and stay ahead in competitive markets.

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Posted in: Brand News, Branding, Entrepreneur, Excellence, Personal Development, Visible and Invisible Branding, Work Culture

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Unless you have absolute clarity of what your brand stands for, everything else is irrelevant. – Mark Baynes

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We see many brands pursuing a please-all agenda, a good for everything approach, and landing nowhere to go.

If you are sure of what you stand for, there is still a possibility of it not reaching the customer as clearly as you would like. But if you are unclear, it is a non-starter.

Evaluation. Introspection and Direction define your Differentiation.

With over three decades of Brand Building behind us, we help brands across domains to add colour, life, and meaning to their brands, and stay ahead in competitive markets.

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Posted in: Brand News, Branding, Visible and Invisible Branding, Work Culture

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A brand is the set of expectations, memories, stories and relationships…

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A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. – Seth Godin

You cannot build a brand overnight. It is a set of mental dots that consumers join in their mind. These dots are the stories they have heard, their experiences, and the expectations they have built around the brand.

At the crucial juncture of making a choice, all these stand up, to be counted and either make or break your brand.

Brand Building: Castles in the sky, brick by brick.

With over three decades of Brand Building behind us, we help brands across domains to add colour, life, and meaning to their brands, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, Excellence, Visible and Invisible Branding, Work Culture

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Your brand is a promise to your clients…

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What if you went to your favourite restaurant and kept your fingers crossed hoping they serve you a good meal?

What if you had to say a prayer before you opened a product hoping it is as good as the last time?

What if you keep guessing each time before using a service as to how it will deliver?

These would defeat the very core of what branding is all about.

You may try a brand on the influence of its collaterals, someone’s recommendation, or just a hunch.

But you will continue to patronize the brand only if it consistently delivers a certain quality, or is dependable.

Every brand defines its standards. And attract people to whom those standards matter. But they don’t matter occasionally but consistently and they expect a certain set of deliverables that match their expectations.

Good brands therefore are not brilliant one day, and average the next. They are as good as they are. Consistently.

With over three decades of Brand Building behind us, we help brands across domains to define their brands, deliver consistently, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, Excellence, Focus on Solutions, Team Work, Visible and Invisible Branding, Work Culture

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If you’re your authentic self, you have no competition – Scott Stratten

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The digital world has dissolved all boundaries. You now have access to the whole world, and the world to you.

Information is a click away, and so are ideas. You get live updates on anything you wish to track and people are keeping a tab on you as well.

Essentially everyone is living and operating in glass houses, with virtually no secrecy. You want to know, and be known, and the world thinks the way you do.

The challenge however is to stand out in this maze of sameness. There is so much to see, that you see nothing.

Unless it is worth seeing. It is worth your time and attention. It is not that crowd of sameness, but something that strikes as different.

Each brand has to define, implement, and pursue something so unique that it doesn’t beg, but commands attention.

And successful brands are those that search that uniqueness within them.

No wonder they are genuine, authentic, and have virtually no competition.

With over three decades of Brand Building behind us, we help brands across domains to discover their strengths, strategize their uniqueness, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, Excellence, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Your brand is what other people say about you when you’re not in the room – Jeff Bezos

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Whether you call it diplomacy or hypocrisy, people don’t like to be unkind to others. In their presence.

You will find them nodding in agreement or smiling in support, even when they don’t believe in you, or what you do.

So, you may come back elated after a pitch, feeling you have cracked it. Or grow in confidence when you see a sea of smiles around you.

But these same people have a different tale to spin, as soon as you leave the room.

So, what’s your real brand? What people say in front of you, or what they say behind your back?

You can live in a fool’s paradise if you believe that your brand is what people say in front of you.

Good and successful brands are spoken of well in front or behind someone’s back.

Because that’s what’s the true opinion of people.

So good brands have their ears to the ground. Listening closely to what people are saying, behind them, as that will propel them forward.

With over three decades of Brand Building behind us, we help brands across domains to plan, build positive brands that are well judged, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, Excellence, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition– David Aaker

spirit-and-a-soul

Imagine thousands of products – all the same.

Imagine a fleet of services – nothing to separate one from another.

Imagine a sea of people – with identical features.

We live our lives consuming a variety of products and services. And what adds colour are the choices they offer. Within the same price vertical too there are choices, and we make those choices as per our preferences.

These choices are offered by way of brands. Brands add life, colour and personality to make them real and help you decide which wins your patronage.

So, it’s a double-edged sword. Branding helps you distinguish yourself from the others. But there has to be something distinguishable about you.

These are the brands that make the process of selection, making tough choices, so enjoyable. Because they don’t offer run-of-the-mill generic products or services, but add life of their own to make brands come alive in the minds of the customers.

With over three decades of Brand Building behind us, we help brands across domains to add colour, life, and meaning to their brands, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, Personal Development, Visible and Invisible Branding, Work Culture

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Brand is a Promise!

you-see-a-promise

Much has been understood about brands, and a lot remains to be understood.

Brand is a perception in someone’s mind about you, your product, or your service.

It is what they associate with your brand.

It is the promise. A promise of a certain expectation. A promise of a certain standard.

Understand Branding before you go about building your brand.

Posted in: Brand News, Branding, Entrepreneur, Motivational, Personal Development, Visible and Invisible Branding, Work Culture

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In a world where you can be anything, be yourself – Etta Turner

You-can-be-anything

The cliché goes, don’t follow the path, but create your own path.

However in world’s brazen reality, it is easier said than done. It is not only tempting, but prudent to read the success of the others in the market, and try to blossom by stealing a bud from their bouquet.

Easy come. Easy go. That’s what such short-cuts are all about.

Yes, it is difficult to differentiate. To believe in yourself. And persevere.

But good brands have all these in abundance, and that’s where they see others sprint past them, but eventually run past the me-too’s in the marathon.

With over three decades of Brand Building behind us, we help brands across domains to discover their differentiation, fortify their strengths,and stay ahead in competitive markets.

Posted in: Branding, Entrepreneur, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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