The digital world has dissolved all boundaries. You now have access to the whole world, and the world to you.
Information is a click away, and so are ideas. You get live updates on anything you wish to track and people are keeping a tab on you as well.
Essentially everyone is living and operating in glass houses, with virtually no secrecy. You want to know, and be known, and the world thinks the way you do.
The challenge however is to stand out in this maze of sameness. There is so much to see, that you see nothing.
Unless it is worth seeing. It is worth your time and attention. It is not that crowd of sameness, but something that strikes as different.
Each brand has to define, implement, and pursue something so unique that it doesn’t beg, but commands attention.
And successful brands are those that search that uniqueness within them.
No wonder they are genuine, authentic, and have virtually no competition.
With over three decades of Brand Building behind us, we help brands across domains to discover their strengths, strategize their uniqueness, and stay ahead in competitive markets.
Whether you call it diplomacy or hypocrisy, people don’t like to be unkind to others. In their presence.
You will find them nodding in agreement or smiling in support, even when they don’t believe in you, or what you do.
So, you may come back elated after a pitch, feeling you have cracked it. Or grow in confidence when you see a sea of smiles around you.
But these same people have a different tale to spin, as soon as you leave the room.
So, what’s your real brand? What people say in front of you, or what they say behind your back?
You can live in a fool’s paradise if you believe that your brand is what people say in front of you.
Good and successful brands are spoken of well in front or behind someone’s back.
Because that’s what’s the true opinion of people.
So good brands have their ears to the ground. Listening closely to what people are saying, behind them, as that will propel them forward.
With over three decades of Brand Building behind us, we help brands across domains to plan, build positive brands that are well judged, and stay ahead in competitive markets.
Imagine thousands of products – all the same.
Imagine a fleet of services – nothing to separate one from another.
Imagine a sea of people – with identical features.
We live our lives consuming a variety of products and services. And what adds colour are the choices they offer. Within the same price vertical too there are choices, and we make those choices as per our preferences.
These choices are offered by way of brands. Brands add life, colour and personality to make them real and help you decide which wins your patronage.
So, it’s a double-edged sword. Branding helps you distinguish yourself from the others. But there has to be something distinguishable about you.
These are the brands that make the process of selection, making tough choices, so enjoyable. Because they don’t offer run-of-the-mill generic products or services, but add life of their own to make brands come alive in the minds of the customers.
With over three decades of Brand Building behind us, we help brands across domains to add colour, life, and meaning to their brands, and stay ahead in competitive markets.
Much has been understood about brands, and a lot remains to be understood.
Brand is a perception in someone’s mind about you, your product, or your service.
It is what they associate with your brand.
It is the promise. A promise of a certain expectation. A promise of a certain standard.
Understand Branding before you go about building your brand.
The cliché goes, don’t follow the path, but create your own path.
However in world’s brazen reality, it is easier said than done. It is not only tempting, but prudent to read the success of the others in the market, and try to blossom by stealing a bud from their bouquet.
Easy come. Easy go. That’s what such short-cuts are all about.
Yes, it is difficult to differentiate. To believe in yourself. And persevere.
But good brands have all these in abundance, and that’s where they see others sprint past them, but eventually run past the me-too’s in the marathon.
With over three decades of Brand Building behind us, we help brands across domains to discover their differentiation, fortify their strengths,and stay ahead in competitive markets.
There are two types of people who cannot be trusted.
One: Those whom you don’t know
Two: Those whom you know
Trust is a tricky affair. You don’t win trust unless you build a good track record. And you lose trust if you have a poor one.
Conversations are plenty. People may listen to you, pay attention, but to your surprise, may never do business with you.
To build brands, you just don’t need to talk to them, you need to win their trust. Because the litmus test boils down to whether they will bet their dollar on you, your product, or service. Have you earned their trust?
With over three decades of Brand Building behind us, we help brands across domains to deliver value, foster trust, and stay ahead in competitive markets.
Some may get a better or bigger start, but every brand has to gnaw its way to success.
Every brand starts as an idea, a product, or service. Some start with a bang, some discover their music as they move along, and some are just content to make a noise.
Brands, like muscle, build their strength. The strength is not a placard picture, or a fabricated impression but something that has been developed, inside out, over a period of time.
Brands don’t come out strong from the manufacturer’s kiln, or a service provider’s bureau, but build their strength in the eyes of the beholders. When they measure up to their expectations. When they don’t wobble during difficult times. When they deliver what they promise.
With over three decades of Brand Building behind us, we help brands across domains raise the bar, deliver their promises, and stay ahead in competitive markets.
Your premium brand had better be delivering something special, or it’s not going to get the business– Warren Buffett
You don’t become special because your label says so. You don’t become premium because that’s how you have positioned it.
Today’s customers are knowledgeable, smart, and calculative. They size up the brands in their minds, rather than blindly follow the seller’s perceptions.
Today’s competitive environment has made things tough for the brands. But for a good reason. Just like competitive environment brings out the best, these tough times have made brands introspect, determine their true contribution, and be positioned accordingly.
Good brands are special, in many ways. They are special, positioned as special, and deliver more than the others are labelled to.
With over three decades of Brand Building behind us, we help brands across domains to create something special, and stay ahead in competitive markets.
The beginning of July is an apt reminder of one half of the year gone by, and the other to come.
Time and again, it has been advocated and proven that those who work with goals, and timelines are those that achieve them, or get more out of life than others.
Do you think it is true?
Consider someone who’s carefree, without a plan, or direction drifting away as times lead him. Spiritually it may seem an ecstatic state, but in reality, rather than be peaceful such a person is lazy, indifferent or unconcerned about achievement.
On the other hand, someone who has a goal, a method, and a timeline, may not always achieve it but is always having a sense of purpose and direction.
It makes people evaluate both their efforts and achievement to avoid complacency and ensure their life is meaningful and ensure they are towards the path of progress.
This midpoint of the year is an excellent opportunity to review the half gone by. Reinforce the objectives, renew the energies, or rework the strategies on the basis of the review.
And if you haven’t begun. May be this is another milestone for a nudge, to yourself.