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Olympic Dreams

Olympic

Many events occur in our lives. Some come and pass by innocuously, some make their presence felt while they are around, and some leave an indelible imprint on our lives.

Once every four years comes an event which touches in many ways. It is not a symbol of competition, achievement, or even excellence. It embodies the spirit of human existence.

Yes, it’s Olympics time.

I must confess that in moments of introspection, I do sometimes think about the never-ending flurry of activity in the world, the madness so to say, of people seeking to achieve more, and wonder whether there’s any need for it.

Nature has devised a wonderful process of self-sufficiency. There’s enough for everybody. The flora and fauna has an unrushed pattern of growth. Birds live a contented life and sing happily. The animals have a cyclical journey and seem to enjoy their existence.

Then why do humans, who have an option to peacefully live their lives, choose to push themselves higher: towards bigger goals, towards greater heights and aspire better benchmarks.

Let’s face it: What material benefit will the world derive if someone betters the mark by a fraction of a second?; how will it affect the world if someone swims the laps a little faster than the others; how would the weightlifter add some weight to the purpose of the world?; how will a team’s win add to the victory cup of the world?

Events such as Olympics provide the answers.

Humans differ from other living organisms essentially in one area – the spirit of achievement.

Humans alone possess the indomitable spirit to challenge themselves to bigger goals. They have dreams and desires and can dedicate their lives towards this purpose.

In pursuit of their dreams and desires, these achievers experience a sense of fulfilment, and it is this contagious spirit that forms the edifice of human existence.

They manifest that human life is not about survival but conquering new heights.

Though events such as these come after long intervals, they serve only as a reminder to all of us to reach inside us.

Reach inside and dig into that spirit that will set our sights on higher goals and in turn inspire others to pursue their dreams.

Posted in: Celebrations, India, Uncategorized

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Spotlight on Leonardo DiCaprio and Brand Oscars

oscar

Ever wondered why Oscars gather so much attention and emotion?

There are many awards but Oscars has maintained its Brand. It is therefore no surprise that it remains the most sought after and the pinnacle for an artiste.

Brand Management makes Oscars the Brand that it is.

So ‘Spotlight’ is in the spotlight winning the Best Picture award.

A Best Picture needs more than just a great performance by an individual. It needs stellar contributions from most of its constituents. Each works not to shine individually, but collectively.

‘Spotlight’ has proved that it is the floodlight that got it into the spotlight.

Brands are no different.

And finally Leonardo DiCaprio has proved the idiom – It takes twenty years to make an overnight success.

In Leonardo’s case – twenty three. Brands work tirelessly towards their goals irrespective of when the acknowledgement arrives. For them it is always work-in-progress.

There’s a lot to learn from Brands, as they provide lessons to every facet of life.

Posted in: Brand News, Branding, Excellence, Uncategorized

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Is your glass half full, or half empty?

Is-your-glass-half-full,-or-half-empty

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

The brand cup has been overflowing with visible elements for years without realizing that it is still half empty.

Overcome the fragility of your brand and watch it sparkle.

Cheers!

Know Visible and Invisible Branding : http://parichay-india.in/visible&invisible.pdf

Send your enquiry to response@parichay-india.in

Posted in: Brand News, Branding, Communications, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, Motivational, Personal Development, Team Work, Uncategorized, Visible and Invisible Branding, Work Culture

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Is your team fighting the battle without ammunition?

Is-your-team-fighting-the-battle-without-ammunition (1)
Communication, without a doubt, is a crucial aspect of business operations. Without an effective system of communication in place, your team will have difficulty in surviving in the fiercely competitive environment.

Arming your team with communication skills can increase customer satisfaction, enhance growth, improve brand image, and save your company tons of money.

We all know that the performance of the employees can deeply affect the agility of the organization.

From sales pitches to training lectures, good presentation and public speaking skills are key to many influential roles in today’s business world. The good news about presenting is that you can improve with practice.

A mere 7% of comprehension from an audience is based on what was communicated and 93% is based on how we communicate it. Presentation matters a lot.

Give your company a competitive edge.

Prepare your team to be battle ready with presentation skills in their armoury.

Impact Presentation Skills Programme – Empower your Team Today!

Learn More: http://parichay-india.in/ips.pdf

www.parichay-india.in

Posted in: Brand News, Branding, Communications, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Uncategorized, Work Culture

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A Picture Paints a Thousand Words

A-Picture-Paints-a-Thousand-Words
The scene is set.

The presenter is ready with his thousand words.

But cuts a sorry picture with the audience.

Have you ever walked away from a presentation feeling short changed?

Devoid of proper delivery words sound like an endless courtroom manuscript.

Words get their true meaning through proper presentation skills, tools and techniques.

They paint a colourful picture in the minds of the people and leave an imprint they can’t forget.

From sales pitches to training lectures, good presentation and public speaking skills are key to many influential roles in today’s business world. The good news about presenting is that you can improve with practice.

A mere 7% of comprehension from an audience is based on what was communicated and 93% is based on how it was communicated. Presentation matters a lot!

Get Picture Perfect!

Impact Presentation Skills Programme – Empower your Team Today

Learn More: http://parichay-india.in/ips.pdf

www.parichay-india.in

Posted in: Brand News, Branding, Communications, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Uncategorized, Work Culture

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Add Fuel To The Fire

Add-Fuel-To-The-Fire
You are a high achiever.

You aspire to do well.

There’s a fire raging inside you.

But when you step out to present, the fire backfires.

Effective communication can spell the difference between success and failure.

Communication, without a doubt, is a crucial aspect of business operations. Without an effective system of communication in place, you will have difficulty in achieving goals and even in functioning properly.

Paul J. Meyer said, “Communication – the human connection – is the key to personal and career success.”

From sales pitches to training lectures, good presentation and public speaking skills are key to many influential roles in today’s business world. The good news about presenting is that you can improve with practice.

A mere 7% of comprehension from an audience is based on what was communicated and 93% is based on how it was communicated. Presentation matters a lot!

So, how about adding some tips and techniques that will add fuel to your fire.

Ready to fire!

Impact Presentation Skills Programme – Empower your Team Today!

Learn More: http://parichay-india.in/ips.pdf

www.parichay-india.in

Posted in: Brand News, Branding, Communications, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Uncategorized, Work Culture

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All Bark And No Bite

All-Bark-And-No-Bite
Like they say, every dog has his day, and so does every presenter.

And cometh the hour, cometh the man, the audience hears the bark but fails to feel the bite.

Presentation is a complex combination of many components that have to jaw together.

Presenters face teething issues, but with proper tools and techniques, it’s a walk in the park.

From sales pitches to training lectures, good presentation and public speaking skills are key to many influential roles in today’s business world. The good news about presenting is that you can improve with practice.

A mere 7% of comprehension from an audience is based on what was communicated and 93% is based on how it was communicated. Presentation matters a lot!

A dog is known to be man’s best friend.

Presentation Skills are not far behind.

Impact Presentation Skills Programme – Empower your Team Today!

Learn More: http://parichay-india.in/ips.pdf

www.parichay-india.com

Posted in: Brand News, Branding, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Uncategorized, Work Culture

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Are meetings meeting their purpose?

Are-meetings-meeting-their-purpos

You’ve probably heard the adage, “There’s nothing certain in life, except death, taxes and meetings.”

If you look at the statistics, the average time spent in meetings is staggering:

Most business people spend approximately 25 percent of their time in meetings.
Middle managers often spend at least two days out of every week in meetings.
It’s not unusual for executives to be in meetings for up to a whopping four days a week!

We’ve all been there.

We’re sitting in back-to-back hour-long informational meetings. We try to sit attentively as waves of information are poured over us in report after report. Eventually, we realize the meeting is coming to a close and no decisions are being made.

We’re bored, we’re tired, and we think: “This whole meeting could have been an email.

But while those hours in the conference room are unavoidable, they don’t have to be a waste of your time. In fact, by employing a few simple strategies, you can make meetings work to your advantage.

From sales pitches to training lectures, good presentation and public speaking skills are key to many influential roles in today’s business world. The good news about presenting is that you can improve with practice.

A mere 7% of comprehension from an audience is based on what was communicated and 93% is based on how it was communicated. Presentation matters a lot!

Create a new unheard excitement amongst your team when they hear, “Meeting”

Impact Presentation Skills Programme – Empower your Team Today!

Learn More: http://parichay-india.in/ips.pdf

www.parichay-india.com

Posted in: Brand News, Branding, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Uncategorized, Work Culture

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