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Your brand is a promise to your clients…

brand-is-a-promise

What if you went to your favourite restaurant and kept your fingers crossed hoping they serve you a good meal?

What if you had to say a prayer before you opened a product hoping it is as good as the last time?

What if you keep guessing each time before using a service as to how it will deliver?

These would defeat the very core of what branding is all about.

You may try a brand on the influence of its collaterals, someone’s recommendation, or just a hunch.

But you will continue to patronize the brand only if it consistently delivers a certain quality, or is dependable.

Every brand defines its standards. And attract people to whom those standards matter. But they don’t matter occasionally but consistently and they expect a certain set of deliverables that match their expectations.

Good brands therefore are not brilliant one day, and average the next. They are as good as they are. Consistently.

With over three decades of Brand Building behind us, we help brands across domains to define their brands, deliver consistently, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, Excellence, Focus on Solutions, Team Work, Visible and Invisible Branding, Work Culture

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If you’re your authentic self, you have no competition – Scott Stratten

authentic

The digital world has dissolved all boundaries. You now have access to the whole world, and the world to you.

Information is a click away, and so are ideas. You get live updates on anything you wish to track and people are keeping a tab on you as well.

Essentially everyone is living and operating in glass houses, with virtually no secrecy. You want to know, and be known, and the world thinks the way you do.

The challenge however is to stand out in this maze of sameness. There is so much to see, that you see nothing.

Unless it is worth seeing. It is worth your time and attention. It is not that crowd of sameness, but something that strikes as different.

Each brand has to define, implement, and pursue something so unique that it doesn’t beg, but commands attention.

And successful brands are those that search that uniqueness within them.

No wonder they are genuine, authentic, and have virtually no competition.

With over three decades of Brand Building behind us, we help brands across domains to discover their strengths, strategize their uniqueness, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, Excellence, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Your brand is what other people say about you when you’re not in the room – Jeff Bezos

what-other-people-say-about-you

Whether you call it diplomacy or hypocrisy, people don’t like to be unkind to others. In their presence.

You will find them nodding in agreement or smiling in support, even when they don’t believe in you, or what you do.

So, you may come back elated after a pitch, feeling you have cracked it. Or grow in confidence when you see a sea of smiles around you.

But these same people have a different tale to spin, as soon as you leave the room.

So, what’s your real brand? What people say in front of you, or what they say behind your back?

You can live in a fool’s paradise if you believe that your brand is what people say in front of you.

Good and successful brands are spoken of well in front or behind someone’s back.

Because that’s what’s the true opinion of people.

So good brands have their ears to the ground. Listening closely to what people are saying, behind them, as that will propel them forward.

With over three decades of Brand Building behind us, we help brands across domains to plan, build positive brands that are well judged, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, Excellence, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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In a world where you can be anything, be yourself – Etta Turner

You-can-be-anything

The cliché goes, don’t follow the path, but create your own path.

However in world’s brazen reality, it is easier said than done. It is not only tempting, but prudent to read the success of the others in the market, and try to blossom by stealing a bud from their bouquet.

Easy come. Easy go. That’s what such short-cuts are all about.

Yes, it is difficult to differentiate. To believe in yourself. And persevere.

But good brands have all these in abundance, and that’s where they see others sprint past them, but eventually run past the me-too’s in the marathon.

With over three decades of Brand Building behind us, we help brands across domains to discover their differentiation, fortify their strengths,and stay ahead in competitive markets.

Posted in: Branding, Entrepreneur, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Brands are arguably the key assets that a company possesses and they should therefore be….

Brands-are-key-assets

Brands are arguably the key assets that a company possesses and they should therefore be a top-priority for senior management and not be seen as something left solely to the marketing department – Chris Halliburton

Q: Who owns the brand?

A: Who doesn’t?

Only those who are trapped in a time warp are the ones who still believe that Brands belong to the marketing department.

Brand is the person, the persona, the personality. Everything!

Through the multitude of touchpoints Brands touch people’s lives and get their value. Good interactions create positive impressions, and bad ones create negative connotations.

It is therefore not an option anymore that all hands on deck should work towards brand building. It is no longer a job for a special task force. It is here that the leadership comes to the fore. Behind good brands are not just good leaders, but leaders who understand, recognize, and involve everyone in the making of the brand.

With over three decades of Brand Building behind us, we help brands across domains to promote the understanding of branding, disseminate the brand values, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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When you look at a strong brand, you see a promise – Jim Mullen

you-see-a-promise

Some may get a better or bigger start, but every brand has to gnaw its way to success.

Every brand starts as an idea, a product, or service. Some start with a bang, some discover their music as they move along, and some are just content to make a noise.

Brands, like muscle, build their strength. The strength is not a placard picture, or a fabricated impression but something that has been developed, inside out, over a period of time.

Brands don’t come out strong from the manufacturer’s kiln, or a service provider’s bureau, but build their strength in the eyes of the beholders. When they measure up to their expectations. When they don’t wobble during difficult times. When they deliver what they promise.

With over three decades of Brand Building behind us, we help brands across domains raise the bar, deliver their promises, and stay ahead in competitive markets.

www.parichay-india.in

Posted in: Brand News, Branding, Entrepreneur, Excellence, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Icing on the Cake

Icing-on-the-cakeThere are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have been taking a cakewalk through visible branding. The appeal of the icing has made them forget the cake.

Brands need to look not just at the icing but what goes into the cake. Or it leaves a bad taste in the mouth.

Have the cake and eat it too.

See how Visible and Invisible Branding do wonders for your brand http://parichay-india.in/visible&invisible.pdf

Write to us for your enquiry at response@parichay-india.in

Posted in: Brand News, Branding, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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First Impression is the Best Impression

First-Impression-is-the-best-impressionThere are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have banked heavily on first impressions through visible branding. Armed with visual imagery impressions were a child’s play.

But when brands grow up they realize first impressions can open doors but not keep it open.

For that you need invisible branding.

Create Lasting impressions.

See how Visible and Invisible Branding do wonders for your brand.

Posted in: Brand News, Branding, Entrepreneur, Excellence, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Poor Iron won’t make a Sharp Sword

Poor-iron-won't-make-a-sharp-sword

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands seek a competitive edge with razor sharp visible branding.

Ouch! But it ends up hurting the brand itself as they realize it needs the sharpness as much as it needs the sheen.

Prove your brand’s nerves of steel.

See how Visible and Invisible Branding do wonders for your brand http://parichay-india.in/visible&invisible.pdf

Posted in: Brand News, Branding, Entrepreneur, Excellence, Festival, Festivals, Focus on Solutions, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Where there’s smoke there’s fire

Where-there's-smoke-theres-fire

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have been hiding behind the smokescreen of visible branding hoping the smoke will suffice.

What brands need is a fire in their belly.

Get out of the dark. Light up your brands.

 

Posted in: Brand News, Branding, Communications, Entrepreneur, Excellence, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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