What if you went to your favourite restaurant and kept your fingers crossed hoping they serve you a good meal?
What if you had to say a prayer before you opened a product hoping it is as good as the last time?
What if you keep guessing each time before using a service as to how it will deliver?
These would defeat the very core of what branding is all about.
You may try a brand on the influence of its collaterals, someone’s recommendation, or just a hunch.
But you will continue to patronize the brand only if it consistently delivers a certain quality, or is dependable.
Every brand defines its standards. And attract people to whom those standards matter. But they don’t matter occasionally but consistently and they expect a certain set of deliverables that match their expectations.
Good brands therefore are not brilliant one day, and average the next. They are as good as they are. Consistently.
With over three decades of Brand Building behind us, we help brands across domains to define their brands, deliver consistently, and stay ahead in competitive markets.