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When you look at a strong brand, you see a promise – Jim Mullen

you-see-a-promise

Some may get a better or bigger start, but every brand has to gnaw its way to success.

Every brand starts as an idea, a product, or service. Some start with a bang, some discover their music as they move along, and some are just content to make a noise.

Brands, like muscle, build their strength. The strength is not a placard picture, or a fabricated impression but something that has been developed, inside out, over a period of time.

Brands don’t come out strong from the manufacturer’s kiln, or a service provider’s bureau, but build their strength in the eyes of the beholders. When they measure up to their expectations. When they don’t wobble during difficult times. When they deliver what they promise.

With over three decades of Brand Building behind us, we help brands across domains raise the bar, deliver their promises, and stay ahead in competitive markets.

www.parichay-india.in

Posted in: Brand News, Branding, Entrepreneur, Excellence, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Half gone, or Half left?

Is-your-glass-half-full,-or-half-empty

The beginning of July is an apt reminder of one half of the year gone by, and the other to come.

Time and again, it has been advocated and proven that those who work with goals, and timelines are those that achieve them, or get more out of life than others.

Do you think it is true?

Consider someone who’s carefree, without a plan, or direction drifting away as times lead him. Spiritually it may seem an ecstatic state, but in reality, rather than be peaceful such a person is lazy, indifferent or unconcerned about achievement.

On the other hand, someone who has a goal, a method, and a timeline, may not always achieve it but is always having a sense of purpose and direction.

It makes people evaluate both their efforts and achievement to avoid complacency and ensure their life is meaningful and ensure they are towards the path of progress.

This midpoint of the year is an excellent opportunity to review the half gone by. Reinforce the objectives, renew the energies, or rework the strategies on the basis of the review.

And if you haven’t begun. May be this is another milestone for a nudge, to yourself.

Posted in: Entrepreneur, Excellence, Motivational, Personal Development, Visible and Invisible Branding, Work Culture

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Icing on the Cake

Icing-on-the-cakeThere are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have been taking a cakewalk through visible branding. The appeal of the icing has made them forget the cake.

Brands need to look not just at the icing but what goes into the cake. Or it leaves a bad taste in the mouth.

Have the cake and eat it too.

See how Visible and Invisible Branding do wonders for your brand http://parichay-india.in/visible&invisible.pdf

Write to us for your enquiry at response@parichay-india.in

Posted in: Brand News, Branding, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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First Impression is the Best Impression

First-Impression-is-the-best-impressionThere are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have banked heavily on first impressions through visible branding. Armed with visual imagery impressions were a child’s play.

But when brands grow up they realize first impressions can open doors but not keep it open.

For that you need invisible branding.

Create Lasting impressions.

See how Visible and Invisible Branding do wonders for your brand.

Posted in: Brand News, Branding, Entrepreneur, Excellence, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Paint the Town Red

Paint-the-town-red

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

When all you have to is splash, visible branding provides a good palette.

But it vanishes in a flash.

Great brands look at the larger canvas to paint the right picture.

The colours of invisible branding etch deeper in people’s minds.

Try and use myriad of colours in lieu of palette.

Posted in: Brand News, Branding, Entrepreneur, Focus on Solutions, Personal Development, Visible and Invisible Branding, Work Culture

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Poor Iron won’t make a Sharp Sword

Poor-iron-won't-make-a-sharp-sword

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands seek a competitive edge with razor sharp visible branding.

Ouch! But it ends up hurting the brand itself as they realize it needs the sharpness as much as it needs the sheen.

Prove your brand’s nerves of steel.

See how Visible and Invisible Branding do wonders for your brand http://parichay-india.in/visible&invisible.pdf

Posted in: Brand News, Branding, Entrepreneur, Excellence, Festival, Festivals, Focus on Solutions, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Where there’s smoke there’s fire

Where-there's-smoke-theres-fire

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have been hiding behind the smokescreen of visible branding hoping the smoke will suffice.

What brands need is a fire in their belly.

Get out of the dark. Light up your brands.

 

Posted in: Brand News, Branding, Communications, Entrepreneur, Excellence, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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All sizzle and no steak!

All-sizzle-and-no-steak

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have shown a great appetite for visible branding hoping it will satisfy the hunger.

Customers find this difficult to digest.

Open your brand menu for some exciting flavours.

Bon appetit!

Posted in: Brand News, Branding, Communications, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, India, Motivational, Personal Development, Upcoming Events, Visible and Invisible Branding, Work Culture

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Old wine in new bottles

Old-wine-in-new-bottles

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have seen their unused potential bottled up as they kept shuffling the bottles for visible differentiation.

Invisible branding will raise the spirits.

Pop open a new Sparkling Brand!

Posted in: Brand News, Branding, Communications, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Read between the lines

Read between the lines

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have being toeing the visibility line for years and have turned many pages.

Brands need to read the invisible between the lines to grasp the full meaning.

Make your Brand the Bestseller!

Know Visible and Invisible Branding : http://parichay-india.in/visible&invisible.pdf

Send your enquiry on Visible and Invisible Branding Services to response@parichay-india.in

Posted in: Branding, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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