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Archive for Motivational

Turn a New Leaf

turn-a-new-leaf

Two friends, Sudhir and Rajiv, meeting after a while, chatted through their journey.

On reaching the destination, Rajiv remarked, “Oh, I didn’t realise how fast the time passed.”

Sudhir was surprised, “Time would have passed anyway.”

Rajiv smiled, “But not so quickly.”

So, the year is coming to an end. To some, it has been a long drawn year. They have been counting the days, and it has ended, finally! To some, it’s a surprise. It seems as if the New Year had only just started, and it has ended, already!

Well it all depends on how you are using time. If you are using it well, it flies past. If not, then it appears to drag.

Time and you are the banks of the river life. Both are inseparable.

But isn’t that true for everyone? Then why is it that some manage to achieve much more even though they live almost to the same age. Why do some achieve more in a decade than others, or a year, or a month or a day even though each of us have the same three sixty five days in a year, the same twenty-four hours in a day.

Contrary to belief, time can neither be used nor be wasted. It runs its mechanical course. The variable is you. How much you put in, how much you give yourself makes the difference in how much you achieve in the same time period. And there lies the difference.

We cannot waste time. We can only waste ourselves. – George M Adams

The efficient and those hungry to achieve, see time as a stopwatch ticking away. They understand that time moves at the same pace for everyone. Knowing perfectly well that time is the one thing that cannot be redeemed, they give it their best. This approach makes them respect time, be frugal on its wastage; and end up being precise, purposeful, and productive.

Conversely those who are casual, callous, and complacent seem to be wondering what the fuss about time is. With a limited agenda, and an attitude to match, they presume others too have time in abundance. Their approach to time mirrors their approach to life: casual.

So we have two types of people: One who feel every opportunity should be utilized to do more, and the other who wonder how people could be enslaved to time. There are no prizes for guessing to which section the achievers belong. They have discovered this flair for time that makes them achieve more than their less successful counterparts.

What the New Year brings to you will depend a great deal on what you bring to the New Year. – Vern McLellan

The time has come to replace the calendars. The year will once again be reset to zero. It is time to make a fresh start. No past regrets, no excess baggage of guilt. No bonuses of past glories, or the highs of the achievements of the year gone by.

It’s a brand new year. It will once again run its course. It will tick away the seconds, the minutes, the hours, the days, the months and it will complete its orbit around the sun.

But the variable is you. How much will you put in? How good will you make this year? The year has expectations from you.

Turn a new leaf before this one leaves.

Posted in: Celebrations, India, Motivational, Personal Development, Work Culture

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Brand Spectacle

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A musician can find music in silence, an artist art in emptiness, and a brand enthusiast branding, anywhere.

Though I didn’t hear the word brand in my formative years, I still can’t help recollecting how branding was prevalent in all spheres of life, across the walks of life, and amongst people of different hues.

Diwali was a time of sightseeing the streets, the bazars, and certain locales. As teenagers, we could hide our excitement as we went for our annual rounds to feast the spectacle of festive decorations.

The bazaars were basked in brightness, shops dressed as brides, adorned with flowers and lights, each yearning for well-earned attention. The jewellery shops, in particular stole the show. While most were strikingly handsome, some were on our must-see list, as they always had a special touch about them.

Years later, I understood this as branding. They used every opportunity to express themselves. They didn’t go through the motions. They planned, toiled and assured that they used it as a brand building exercise.

Celebrations have different hues, and in the eighties crackers were a popular expression. Some establishments made their presence through crackers as eager spectators lined up for the fare they had come to expect over the years.

Many housing societies demonstrated branding unknowingly. Each society had its own theme, but a pleasing spectacle was that an identical kandeel of the same colour and size adorned at every house window. And an enlarged version of the same kandeelwelcomed the visitors at the entrance of the premises.

Looking back I wonder whether it is possible to bring back those ways. Quite unlikely. Not that it would have been easy in those days to make everyone agree on a uniform festival code. They would be the odd disgruntled types, or some who would have wanted their own way.

Great lessons of branding – of spirit, teamwork, and consistency.

Festivals change their colours, the festivities change their expressions, but branding will always find a way to express itself.

Posted in: Branding, Diwali, Festival, Festivals, India, Motivational, Visible and Invisible Branding

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Brand is a Promise!

you-see-a-promise

Much has been understood about brands, and a lot remains to be understood.

Brand is a perception in someone’s mind about you, your product, or your service.

It is what they associate with your brand.

It is the promise. A promise of a certain expectation. A promise of a certain standard.

Understand Branding before you go about building your brand.

Posted in: Brand News, Branding, Entrepreneur, Motivational, Personal Development, Visible and Invisible Branding, Work Culture

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In a world where you can be anything, be yourself – Etta Turner

You-can-be-anything

The cliché goes, don’t follow the path, but create your own path.

However in world’s brazen reality, it is easier said than done. It is not only tempting, but prudent to read the success of the others in the market, and try to blossom by stealing a bud from their bouquet.

Easy come. Easy go. That’s what such short-cuts are all about.

Yes, it is difficult to differentiate. To believe in yourself. And persevere.

But good brands have all these in abundance, and that’s where they see others sprint past them, but eventually run past the me-too’s in the marathon.

With over three decades of Brand Building behind us, we help brands across domains to discover their differentiation, fortify their strengths,and stay ahead in competitive markets.

Posted in: Branding, Entrepreneur, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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If people like you, they will listen to you, but if they trust you, they will do business with you – Zig Ziglar

but-if-they-trust-you

There are two types of people who cannot be trusted.

One: Those whom you don’t know

Two: Those whom you know

Trust is a tricky affair. You don’t win trust unless you build a good track record. And you lose trust if you have a poor one.

Conversations are plenty. People may listen to you, pay attention, but to your surprise, may never do business with you.

To build brands, you just don’t need to talk to them, you need to win their trust. Because the litmus test boils down to whether they will bet their dollar on you, your product, or service. Have you earned their trust?

With over three decades of Brand Building behind us, we help brands across domains to deliver value, foster trust, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, Excellence, Motivational, Visible and Invisible Branding, Work Culture

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Half gone, or Half left?

Is-your-glass-half-full,-or-half-empty

The beginning of July is an apt reminder of one half of the year gone by, and the other to come.

Time and again, it has been advocated and proven that those who work with goals, and timelines are those that achieve them, or get more out of life than others.

Do you think it is true?

Consider someone who’s carefree, without a plan, or direction drifting away as times lead him. Spiritually it may seem an ecstatic state, but in reality, rather than be peaceful such a person is lazy, indifferent or unconcerned about achievement.

On the other hand, someone who has a goal, a method, and a timeline, may not always achieve it but is always having a sense of purpose and direction.

It makes people evaluate both their efforts and achievement to avoid complacency and ensure their life is meaningful and ensure they are towards the path of progress.

This midpoint of the year is an excellent opportunity to review the half gone by. Reinforce the objectives, renew the energies, or rework the strategies on the basis of the review.

And if you haven’t begun. May be this is another milestone for a nudge, to yourself.

Posted in: Entrepreneur, Excellence, Motivational, Personal Development, Visible and Invisible Branding, Work Culture

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Icing on the Cake

Icing-on-the-cakeThere are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have been taking a cakewalk through visible branding. The appeal of the icing has made them forget the cake.

Brands need to look not just at the icing but what goes into the cake. Or it leaves a bad taste in the mouth.

Have the cake and eat it too.

See how Visible and Invisible Branding do wonders for your brand http://parichay-india.in/visible&invisible.pdf

Write to us for your enquiry at response@parichay-india.in

Posted in: Brand News, Branding, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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First Impression is the Best Impression

First-Impression-is-the-best-impressionThere are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have banked heavily on first impressions through visible branding. Armed with visual imagery impressions were a child’s play.

But when brands grow up they realize first impressions can open doors but not keep it open.

For that you need invisible branding.

Create Lasting impressions.

See how Visible and Invisible Branding do wonders for your brand.

Posted in: Brand News, Branding, Entrepreneur, Excellence, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Poor Iron won’t make a Sharp Sword

Poor-iron-won't-make-a-sharp-sword

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands seek a competitive edge with razor sharp visible branding.

Ouch! But it ends up hurting the brand itself as they realize it needs the sharpness as much as it needs the sheen.

Prove your brand’s nerves of steel.

See how Visible and Invisible Branding do wonders for your brand http://parichay-india.in/visible&invisible.pdf

Posted in: Brand News, Branding, Entrepreneur, Excellence, Festival, Festivals, Focus on Solutions, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Where there’s smoke there’s fire

Where-there's-smoke-theres-fire

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have been hiding behind the smokescreen of visible branding hoping the smoke will suffice.

What brands need is a fire in their belly.

Get out of the dark. Light up your brands.

 

Posted in: Brand News, Branding, Communications, Entrepreneur, Excellence, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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