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Archive for Focus on Solutions

Your brand is a promise to your clients…

brand-is-a-promise

What if you went to your favourite restaurant and kept your fingers crossed hoping they serve you a good meal?

What if you had to say a prayer before you opened a product hoping it is as good as the last time?

What if you keep guessing each time before using a service as to how it will deliver?

These would defeat the very core of what branding is all about.

You may try a brand on the influence of its collaterals, someone’s recommendation, or just a hunch.

But you will continue to patronize the brand only if it consistently delivers a certain quality, or is dependable.

Every brand defines its standards. And attract people to whom those standards matter. But they don’t matter occasionally but consistently and they expect a certain set of deliverables that match their expectations.

Good brands therefore are not brilliant one day, and average the next. They are as good as they are. Consistently.

With over three decades of Brand Building behind us, we help brands across domains to define their brands, deliver consistently, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, Excellence, Focus on Solutions, Team Work, Visible and Invisible Branding, Work Culture

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Icing on the Cake

Icing-on-the-cakeThere are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have been taking a cakewalk through visible branding. The appeal of the icing has made them forget the cake.

Brands need to look not just at the icing but what goes into the cake. Or it leaves a bad taste in the mouth.

Have the cake and eat it too.

See how Visible and Invisible Branding do wonders for your brand http://parichay-india.in/visible&invisible.pdf

Write to us for your enquiry at response@parichay-india.in

Posted in: Brand News, Branding, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Paint the Town Red

Paint-the-town-red

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

When all you have to is splash, visible branding provides a good palette.

But it vanishes in a flash.

Great brands look at the larger canvas to paint the right picture.

The colours of invisible branding etch deeper in people’s minds.

Try and use myriad of colours in lieu of palette.

Posted in: Brand News, Branding, Entrepreneur, Focus on Solutions, Personal Development, Visible and Invisible Branding, Work Culture

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Poor Iron won’t make a Sharp Sword

Poor-iron-won't-make-a-sharp-sword

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands seek a competitive edge with razor sharp visible branding.

Ouch! But it ends up hurting the brand itself as they realize it needs the sharpness as much as it needs the sheen.

Prove your brand’s nerves of steel.

See how Visible and Invisible Branding do wonders for your brand http://parichay-india.in/visible&invisible.pdf

Posted in: Brand News, Branding, Entrepreneur, Excellence, Festival, Festivals, Focus on Solutions, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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All sizzle and no steak!

All-sizzle-and-no-steak

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have shown a great appetite for visible branding hoping it will satisfy the hunger.

Customers find this difficult to digest.

Open your brand menu for some exciting flavours.

Bon appetit!

Posted in: Brand News, Branding, Communications, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, India, Motivational, Personal Development, Upcoming Events, Visible and Invisible Branding, Work Culture

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Old wine in new bottles

Old-wine-in-new-bottles

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have seen their unused potential bottled up as they kept shuffling the bottles for visible differentiation.

Invisible branding will raise the spirits.

Pop open a new Sparkling Brand!

Posted in: Brand News, Branding, Communications, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Read between the lines

Read between the lines

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have being toeing the visibility line for years and have turned many pages.

Brands need to read the invisible between the lines to grasp the full meaning.

Make your Brand the Bestseller!

Know Visible and Invisible Branding : http://parichay-india.in/visible&invisible.pdf

Send your enquiry on Visible and Invisible Branding Services to response@parichay-india.in

Posted in: Branding, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Guts and Glory

Guts-and-Glory

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

For years brands have basked in glory of their visibility. But it takes guts to stand the test of time.

This is one thing you have to rely on your gut feeling.

Know Visible and Invisible Branding : http://parichay-india.in/visible&invisible.pdf

Posted in: Branding, Communications, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, Motivational, Personal Development, Visible and Invisible Branding, Work Culture

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Is your glass half full, or half empty?

Is-your-glass-half-full,-or-half-empty

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

The brand cup has been overflowing with visible elements for years without realizing that it is still half empty.

Overcome the fragility of your brand and watch it sparkle.

Cheers!

Know Visible and Invisible Branding : http://parichay-india.in/visible&invisible.pdf

Send your enquiry to response@parichay-india.in

Posted in: Brand News, Branding, Communications, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, Motivational, Personal Development, Team Work, Uncategorized, Visible and Invisible Branding, Work Culture

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Put all your eggs in one basket

eggs

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collaterals, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

The lure of visibility, however, makes people put most of their eggs in the visible branding basket.

Branding needs the white and the yolk of visible and invisible branding to make a good egg.

This investment puts the chicken and egg debate to rest.

For your enquiries, write to us at response@parichay-india.in

www.parichay-india.in

Posted in: Brand News, Branding, Communications, Focus on Solutions, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Work Culture

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