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Icing on the Cake

Icing-on-the-cakeThere are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have been taking a cakewalk through visible branding. The appeal of the icing has made them forget the cake.

Brands need to look not just at the icing but what goes into the cake. Or it leaves a bad taste in the mouth.

Have the cake and eat it too.

See how Visible and Invisible Branding do wonders for your brand http://parichay-india.in/visible&invisible.pdf

Write to us for your enquiry at response@parichay-india.in

Posted in: Brand News, Branding, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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First Impression is the Best Impression

First-Impression-is-the-best-impressionThere are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have banked heavily on first impressions through visible branding. Armed with visual imagery impressions were a child’s play.

But when brands grow up they realize first impressions can open doors but not keep it open.

For that you need invisible branding.

Create Lasting impressions.

See how Visible and Invisible Branding do wonders for your brand.

Posted in: Brand News, Branding, Entrepreneur, Excellence, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Poor Iron won’t make a Sharp Sword

Poor-iron-won't-make-a-sharp-sword

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands seek a competitive edge with razor sharp visible branding.

Ouch! But it ends up hurting the brand itself as they realize it needs the sharpness as much as it needs the sheen.

Prove your brand’s nerves of steel.

See how Visible and Invisible Branding do wonders for your brand http://parichay-india.in/visible&invisible.pdf

Posted in: Brand News, Branding, Entrepreneur, Excellence, Festival, Festivals, Focus on Solutions, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Where there’s smoke there’s fire

Where-there's-smoke-theres-fire

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have been hiding behind the smokescreen of visible branding hoping the smoke will suffice.

What brands need is a fire in their belly.

Get out of the dark. Light up your brands.

 

Posted in: Brand News, Branding, Communications, Entrepreneur, Excellence, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Spotlight on Leonardo DiCaprio and Brand Oscars

oscar

Ever wondered why Oscars gather so much attention and emotion?

There are many awards but Oscars has maintained its Brand. It is therefore no surprise that it remains the most sought after and the pinnacle for an artiste.

Brand Management makes Oscars the Brand that it is.

So ‘Spotlight’ is in the spotlight winning the Best Picture award.

A Best Picture needs more than just a great performance by an individual. It needs stellar contributions from most of its constituents. Each works not to shine individually, but collectively.

‘Spotlight’ has proved that it is the floodlight that got it into the spotlight.

Brands are no different.

And finally Leonardo DiCaprio has proved the idiom – It takes twenty years to make an overnight success.

In Leonardo’s case – twenty three. Brands work tirelessly towards their goals irrespective of when the acknowledgement arrives. For them it is always work-in-progress.

There’s a lot to learn from Brands, as they provide lessons to every facet of life.

Posted in: Brand News, Branding, Excellence, Uncategorized

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All sizzle and no steak!

All-sizzle-and-no-steak

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have shown a great appetite for visible branding hoping it will satisfy the hunger.

Customers find this difficult to digest.

Open your brand menu for some exciting flavours.

Bon appetit!

Posted in: Brand News, Branding, Communications, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, India, Motivational, Personal Development, Upcoming Events, Visible and Invisible Branding, Work Culture

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Old wine in new bottles

Old-wine-in-new-bottles

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have seen their unused potential bottled up as they kept shuffling the bottles for visible differentiation.

Invisible branding will raise the spirits.

Pop open a new Sparkling Brand!

Posted in: Brand News, Branding, Communications, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Read between the lines

Read between the lines

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have being toeing the visibility line for years and have turned many pages.

Brands need to read the invisible between the lines to grasp the full meaning.

Make your Brand the Bestseller!

Know Visible and Invisible Branding : http://parichay-india.in/visible&invisible.pdf

Send your enquiry on Visible and Invisible Branding Services to response@parichay-india.in

Posted in: Branding, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Guts and Glory

Guts-and-Glory

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

For years brands have basked in glory of their visibility. But it takes guts to stand the test of time.

This is one thing you have to rely on your gut feeling.

Know Visible and Invisible Branding : http://parichay-india.in/visible&invisible.pdf

Posted in: Branding, Communications, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, Motivational, Personal Development, Visible and Invisible Branding, Work Culture

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Is your glass half full, or half empty?

Is-your-glass-half-full,-or-half-empty

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

The brand cup has been overflowing with visible elements for years without realizing that it is still half empty.

Overcome the fragility of your brand and watch it sparkle.

Cheers!

Know Visible and Invisible Branding : http://parichay-india.in/visible&invisible.pdf

Send your enquiry to response@parichay-india.in

Posted in: Brand News, Branding, Communications, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, Motivational, Personal Development, Team Work, Uncategorized, Visible and Invisible Branding, Work Culture

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