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Customer service is the new marketing. – Derek Sivers

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Marketers burn the midnight oil to boost their sales. They try every trick in the book, but don’t pay attention to the oldest trick – Customer Service.

In today’s competitive environment there’s little to choose between products and services, and Customer Service is what adds teeth to the marketing.

With over three decades of Brand Building behind us, we help brands across domains to add colour, life, and meaning to their brands, and stay ahead in competitive markets.

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Posted in: Brand News, Branding, Entrepreneur, Excellence, Personal Development, Visible and Invisible Branding, Work Culture

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Be Yourself, Everyone Else is Already Taken. – Oscar Wilde

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A lot has been written about emulating success stories, a lot has been advised about taking a leaf out of other’s pages, and it’s always tempting to copy-paste someone else’s achievement.

The truly successful brands look around, absorb, but eventually become not what others are, but what they want to be.

They define their differentiation.

With over three decades of Brand Building behind us, we help brands across domains to add colour, life, and meaning to their brands, and stay ahead in competitive markets.

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Send your enquiry to response@parichay-india.in Brand

Posted in: Brand News, Branding, Entrepreneur, Excellence, Visible and Invisible Branding

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A brand is the set of expectations, memories, stories and relationships…

brand-expectation

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. – Seth Godin

You cannot build a brand overnight. It is a set of mental dots that consumers join in their mind. These dots are the stories they have heard, their experiences, and the expectations they have built around the brand.

At the crucial juncture of making a choice, all these stand up, to be counted and either make or break your brand.

Brand Building: Castles in the sky, brick by brick.

With over three decades of Brand Building behind us, we help brands across domains to add colour, life, and meaning to their brands, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, Excellence, Visible and Invisible Branding, Work Culture

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Your brand is a promise to your clients…

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What if you went to your favourite restaurant and kept your fingers crossed hoping they serve you a good meal?

What if you had to say a prayer before you opened a product hoping it is as good as the last time?

What if you keep guessing each time before using a service as to how it will deliver?

These would defeat the very core of what branding is all about.

You may try a brand on the influence of its collaterals, someone’s recommendation, or just a hunch.

But you will continue to patronize the brand only if it consistently delivers a certain quality, or is dependable.

Every brand defines its standards. And attract people to whom those standards matter. But they don’t matter occasionally but consistently and they expect a certain set of deliverables that match their expectations.

Good brands therefore are not brilliant one day, and average the next. They are as good as they are. Consistently.

With over three decades of Brand Building behind us, we help brands across domains to define their brands, deliver consistently, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, Excellence, Focus on Solutions, Team Work, Visible and Invisible Branding, Work Culture

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“Unless you have absolute clarity of what your brand stands for, everything else is irrelevant” – Mark Baynes

absolute-clarity

There are three types of people: Those who make things happen; those who watch things happen; and those who wonder what happened.

Everyone has understood that building a brand is imperative. And many have joined the brand wagon.

However only a few have defined their brand. What it is? What it stands for? What it delivers? To whom?

And without that clarity you are just playing a blind game hoping the cards are in your favour.

Good brands build with clarity. With conviction. And with consciousness.

Every plant needs different inputs, and maintenance to blossom. And brands need appropriate inputs and handling to flourish.

And the starting point is clarity.

With over three decades of Brand Building behind us, we help brands across domains to define their brands, bring clarity in their approach, and stay ahead in competitive markets.

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If you’re your authentic self, you have no competition – Scott Stratten

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The digital world has dissolved all boundaries. You now have access to the whole world, and the world to you.

Information is a click away, and so are ideas. You get live updates on anything you wish to track and people are keeping a tab on you as well.

Essentially everyone is living and operating in glass houses, with virtually no secrecy. You want to know, and be known, and the world thinks the way you do.

The challenge however is to stand out in this maze of sameness. There is so much to see, that you see nothing.

Unless it is worth seeing. It is worth your time and attention. It is not that crowd of sameness, but something that strikes as different.

Each brand has to define, implement, and pursue something so unique that it doesn’t beg, but commands attention.

And successful brands are those that search that uniqueness within them.

No wonder they are genuine, authentic, and have virtually no competition.

With over three decades of Brand Building behind us, we help brands across domains to discover their strengths, strategize their uniqueness, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, Excellence, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Your brand is what other people say about you when you’re not in the room – Jeff Bezos

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Whether you call it diplomacy or hypocrisy, people don’t like to be unkind to others. In their presence.

You will find them nodding in agreement or smiling in support, even when they don’t believe in you, or what you do.

So, you may come back elated after a pitch, feeling you have cracked it. Or grow in confidence when you see a sea of smiles around you.

But these same people have a different tale to spin, as soon as you leave the room.

So, what’s your real brand? What people say in front of you, or what they say behind your back?

You can live in a fool’s paradise if you believe that your brand is what people say in front of you.

Good and successful brands are spoken of well in front or behind someone’s back.

Because that’s what’s the true opinion of people.

So good brands have their ears to the ground. Listening closely to what people are saying, behind them, as that will propel them forward.

With over three decades of Brand Building behind us, we help brands across domains to plan, build positive brands that are well judged, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, Excellence, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition– David Aaker

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Imagine thousands of products – all the same.

Imagine a fleet of services – nothing to separate one from another.

Imagine a sea of people – with identical features.

We live our lives consuming a variety of products and services. And what adds colour are the choices they offer. Within the same price vertical too there are choices, and we make those choices as per our preferences.

These choices are offered by way of brands. Brands add life, colour and personality to make them real and help you decide which wins your patronage.

So, it’s a double-edged sword. Branding helps you distinguish yourself from the others. But there has to be something distinguishable about you.

These are the brands that make the process of selection, making tough choices, so enjoyable. Because they don’t offer run-of-the-mill generic products or services, but add life of their own to make brands come alive in the minds of the customers.

With over three decades of Brand Building behind us, we help brands across domains to add colour, life, and meaning to their brands, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, Personal Development, Visible and Invisible Branding, Work Culture

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Brand is a Promise!

you-see-a-promise

Much has been understood about brands, and a lot remains to be understood.

Brand is a perception in someone’s mind about you, your product, or your service.

It is what they associate with your brand.

It is the promise. A promise of a certain expectation. A promise of a certain standard.

Understand Branding before you go about building your brand.

Posted in: Brand News, Branding, Entrepreneur, Motivational, Personal Development, Visible and Invisible Branding, Work Culture

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In a world where you can be anything, be yourself – Etta Turner

You-can-be-anything

The cliché goes, don’t follow the path, but create your own path.

However in world’s brazen reality, it is easier said than done. It is not only tempting, but prudent to read the success of the others in the market, and try to blossom by stealing a bud from their bouquet.

Easy come. Easy go. That’s what such short-cuts are all about.

Yes, it is difficult to differentiate. To believe in yourself. And persevere.

But good brands have all these in abundance, and that’s where they see others sprint past them, but eventually run past the me-too’s in the marathon.

With over three decades of Brand Building behind us, we help brands across domains to discover their differentiation, fortify their strengths,and stay ahead in competitive markets.

Posted in: Branding, Entrepreneur, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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