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Archive for Branding

Spotlight on Leonardo DiCaprio and Brand Oscars

oscar

Ever wondered why Oscars gather so much attention and emotion?

There are many awards but Oscars has maintained its Brand. It is therefore no surprise that it remains the most sought after and the pinnacle for an artiste.

Brand Management makes Oscars the Brand that it is.

So ‘Spotlight’ is in the spotlight winning the Best Picture award.

A Best Picture needs more than just a great performance by an individual. It needs stellar contributions from most of its constituents. Each works not to shine individually, but collectively.

‘Spotlight’ has proved that it is the floodlight that got it into the spotlight.

Brands are no different.

And finally Leonardo DiCaprio has proved the idiom – It takes twenty years to make an overnight success.

In Leonardo’s case – twenty three. Brands work tirelessly towards their goals irrespective of when the acknowledgement arrives. For them it is always work-in-progress.

There’s a lot to learn from Brands, as they provide lessons to every facet of life.

Posted in: Brand News, Branding, Excellence, Uncategorized

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All sizzle and no steak!

All-sizzle-and-no-steak

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have shown a great appetite for visible branding hoping it will satisfy the hunger.

Customers find this difficult to digest.

Open your brand menu for some exciting flavours.

Bon appetit!

Posted in: Brand News, Branding, Communications, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, India, Motivational, Personal Development, Upcoming Events, Visible and Invisible Branding, Work Culture

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Old wine in new bottles

Old-wine-in-new-bottles

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have seen their unused potential bottled up as they kept shuffling the bottles for visible differentiation.

Invisible branding will raise the spirits.

Pop open a new Sparkling Brand!

Posted in: Brand News, Branding, Communications, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Is love visible?

Valentines-Business.jpg-700x400

It takes two flints to make a fire. – Louisa May Alcott

Love is in the air, but is it love visible?

Some wear their heart on their sleeve, and for some love lurks in the deepest crevices of their heart.

Brands are a composition of complex elements. Some visible, some invisible.

Brands toil to win customers, some effort is seen, some not.

Customers too are enamoured by the brands they love. Some express it, some hide it.

But you can be sure about one thing. You can’t start a fire without a spark.

Ignite relationships! Like diamonds, they are forever.

www.parichay-india.in

Posted in: Branding, Celebrations, India, Visible and Invisible Branding

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Read between the lines

Read between the lines

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have being toeing the visibility line for years and have turned many pages.

Brands need to read the invisible between the lines to grasp the full meaning.

Make your Brand the Bestseller!

Know Visible and Invisible Branding : http://parichay-india.in/visible&invisible.pdf

Send your enquiry on Visible and Invisible Branding Services to response@parichay-india.in

Posted in: Branding, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Guts and Glory

Guts-and-Glory

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

For years brands have basked in glory of their visibility. But it takes guts to stand the test of time.

This is one thing you have to rely on your gut feeling.

Know Visible and Invisible Branding : http://parichay-india.in/visible&invisible.pdf

Posted in: Branding, Communications, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, Motivational, Personal Development, Visible and Invisible Branding, Work Culture

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Is your glass half full, or half empty?

Is-your-glass-half-full,-or-half-empty

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

The brand cup has been overflowing with visible elements for years without realizing that it is still half empty.

Overcome the fragility of your brand and watch it sparkle.

Cheers!

Know Visible and Invisible Branding : http://parichay-india.in/visible&invisible.pdf

Send your enquiry to response@parichay-india.in

Posted in: Brand News, Branding, Communications, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, Motivational, Personal Development, Team Work, Uncategorized, Visible and Invisible Branding, Work Culture

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Put all your eggs in one basket

eggs

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collaterals, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

The lure of visibility, however, makes people put most of their eggs in the visible branding basket.

Branding needs the white and the yolk of visible and invisible branding to make a good egg.

This investment puts the chicken and egg debate to rest.

For your enquiries, write to us at response@parichay-india.in

www.parichay-india.in

Posted in: Brand News, Branding, Communications, Focus on Solutions, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Work Culture

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Is your team fighting the battle without ammunition?

Is-your-team-fighting-the-battle-without-ammunition (1)
Communication, without a doubt, is a crucial aspect of business operations. Without an effective system of communication in place, your team will have difficulty in surviving in the fiercely competitive environment.

Arming your team with communication skills can increase customer satisfaction, enhance growth, improve brand image, and save your company tons of money.

We all know that the performance of the employees can deeply affect the agility of the organization.

From sales pitches to training lectures, good presentation and public speaking skills are key to many influential roles in today’s business world. The good news about presenting is that you can improve with practice.

A mere 7% of comprehension from an audience is based on what was communicated and 93% is based on how we communicate it. Presentation matters a lot.

Give your company a competitive edge.

Prepare your team to be battle ready with presentation skills in their armoury.

Impact Presentation Skills Programme – Empower your Team Today!

Learn More: http://parichay-india.in/ips.pdf

www.parichay-india.in

Posted in: Brand News, Branding, Communications, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Uncategorized, Work Culture

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A Picture Paints a Thousand Words

A-Picture-Paints-a-Thousand-Words
The scene is set.

The presenter is ready with his thousand words.

But cuts a sorry picture with the audience.

Have you ever walked away from a presentation feeling short changed?

Devoid of proper delivery words sound like an endless courtroom manuscript.

Words get their true meaning through proper presentation skills, tools and techniques.

They paint a colourful picture in the minds of the people and leave an imprint they can’t forget.

From sales pitches to training lectures, good presentation and public speaking skills are key to many influential roles in today’s business world. The good news about presenting is that you can improve with practice.

A mere 7% of comprehension from an audience is based on what was communicated and 93% is based on how it was communicated. Presentation matters a lot!

Get Picture Perfect!

Impact Presentation Skills Programme – Empower your Team Today

Learn More: http://parichay-india.in/ips.pdf

www.parichay-india.in

Posted in: Brand News, Branding, Communications, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Uncategorized, Work Culture

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