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Archive for Branding

A brand for a company is like a reputation for a person

A-brand-for-a-company

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well – Jeff Bezos

Brand is no longer a secret. It is no longer optional. It is no longer a USP.

People and Organizations have realized that Branding exists irrespective of whether you want it or not. Because it’s in the minds of the people. And they have a mind of their own.

However, Brands can be managed. Managed well. Managed to create the right image. The right impression. The reputation that you seek. An identity that you desire.

With every person, product or service competing fiercely in today’s tough market scenario, good brands need to work harder.

They need to plan well. They need to execute well. To be ahead, they need to do the difficult things well.

With over three decades of Brand Building behind us, we help brands across domains to plan, execute, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, India, Visible and Invisible Branding

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Burgers, Chips, and Vacancy

Burgers-Fries-Vacancy

I was taken aback to see a banner advertising a vacancy at McDonalds.

It tickled my branding senses. Was it the new order?

I have seen such vacancy placards at small shops who could neither attract good talent, nor afford to advertise for recruitment. They were also targeted at locals who may be looking for such opportunities.

Branding is a sacred exercise. What you reveal is not a slip, but showcased by design. In my learning of branding I was amazed to know that tons of food material and renovation stuff is carted in and out of five star hotels but as a customer you see nothing. It is part of the design, and the brand image.

So, am a bit confused with this banner.

Is it a casual branding approach by an international giant? I hope not.

Is it the desperation of the situation? Unable to get good talent through other mediums, have they been forced, as a last resort. Sounds likely, as the banner has been there for over a month.

Brands are built diligently and nurtured with care and attention.

Hope you build yours with care.

Posted in: Brand News, Branding, Visible and Invisible Branding

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Icing on the Cake

Icing-on-the-cakeThere are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have been taking a cakewalk through visible branding. The appeal of the icing has made them forget the cake.

Brands need to look not just at the icing but what goes into the cake. Or it leaves a bad taste in the mouth.

Have the cake and eat it too.

See how Visible and Invisible Branding do wonders for your brand http://parichay-india.in/visible&invisible.pdf

Write to us for your enquiry at response@parichay-india.in

Posted in: Brand News, Branding, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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First Impression is the Best Impression

First-Impression-is-the-best-impressionThere are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have banked heavily on first impressions through visible branding. Armed with visual imagery impressions were a child’s play.

But when brands grow up they realize first impressions can open doors but not keep it open.

For that you need invisible branding.

Create Lasting impressions.

See how Visible and Invisible Branding do wonders for your brand.

Posted in: Brand News, Branding, Entrepreneur, Excellence, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Paint the Town Red

Paint-the-town-red

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

When all you have to is splash, visible branding provides a good palette.

But it vanishes in a flash.

Great brands look at the larger canvas to paint the right picture.

The colours of invisible branding etch deeper in people’s minds.

Try and use myriad of colours in lieu of palette.

Posted in: Brand News, Branding, Entrepreneur, Focus on Solutions, Personal Development, Visible and Invisible Branding, Work Culture

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A bad carpenter blames his tools

A-bad-carpenter-blames-his-tools

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Good brands need craftsmanship and poor furniture makes carpenter blame his tools.

This is when the invisible skills show their hand.

Develop the skills and learn the tools that make a great brand.

We shape our tools, and thereafter our tools shape us.

See how Visible and Invisible Branding do wonders for your brand http://parichay-india.in/visible&invisible.pdf

Posted in: Branding, Visible and Invisible Branding, Work Culture

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Poor Iron won’t make a Sharp Sword

Poor-iron-won't-make-a-sharp-sword

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands seek a competitive edge with razor sharp visible branding.

Ouch! But it ends up hurting the brand itself as they realize it needs the sharpness as much as it needs the sheen.

Prove your brand’s nerves of steel.

See how Visible and Invisible Branding do wonders for your brand http://parichay-india.in/visible&invisible.pdf

Posted in: Brand News, Branding, Entrepreneur, Excellence, Festival, Festivals, Focus on Solutions, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Hues of Holi

holi (1)

India’s cultural diversity punctuates the calendar with a variety of festivals. Some of them are celebrated for the welcome break they provide without realizing its significance, and some celebrated with zest and vigour.

Come March, and the colours on the faces will reappear as they welcome the festival of colours: Holi.

This free-for-all carnival of colours has mixed reactions, as this festival provides a license for a little indulgence that may make some uncomfortable.

Like most festivals Holi too has some legends that lend colour to it.

There is a symbolic myth behind Holi and it is celebrated as a festival of love. The Hindu deity Krishna, as a baby, developed his characteristic dark blue hue because the she-demon Putana poisoned him with her breast milk. In his youth, the blue hued Krishna despaired whether the fair-skinned Radha and other girls would like him. Tired of his repeated questions, his mother asks him to approach Radha and colour her face in any colour he wanted. This he does, and Radha and Krishna became a couple. Ever since, the playful colouring of Radha’s face has been commemorated as Holi.

According to another legend, King Hiranyakashipu, the King of Multan had earned a boon that made him virtually indestructible. He grew arrogant, thought he was God, and demanded that everyone worship only him. Hiranyakashipu’s own son, Prahlada, however, disagreed and remained devoted to Lord Vishnu. The infuriated Hiranyakashipu thus subjected Prahlada to cruel punishments, none of which affected the boy or his resolve. Finally, Holika, Prahlada’s evil aunt, wearing a cloak that made her immune to injury from fire, tricked him into sitting on a pyre with her. As the tongues of fire soared upwards, the cloak flew from Holika and encased Prahlada. Holika burned, and Prahlada survived. Hiranyakashipu was furious.  Unable to control his anger, he swung his mace which smashed a pillar. There was a tumultuous sound, and Lord Vishnu appeared as Lord Narasimha and killed Hiranyakashipu. The bonfire is a reminder of the symbolic victory of good over evil, of Prahlada over Hiranyakashipu, and of the fire that burned Holika.

The Holi festival, Phalgun, has further cultural significance, most prominently, it celebrates the beginning of spring. In 17th century literature it was identified as a festival that celebrated agriculture, commemorated good spring harvests, and the fertile land. People believed it was a time to enjoy spring’s abundant colours as they bid farewell to winter.

It is also a festive day to cleanse oneself: to end and rid oneself of past errors, to end conflicts by meeting others, a day to forget and forgive. People reset and renew ruptured relationships, end conflicts and rid themselves of the accumulated emotional impurities from the past.

Holi also marks the start of spring, and for many the start of the New Year.

Posted in: Brand News, Branding, Celebrations, Festival, Festivals, India

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Where there’s smoke there’s fire

Where-there's-smoke-theres-fire

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have been hiding behind the smokescreen of visible branding hoping the smoke will suffice.

What brands need is a fire in their belly.

Get out of the dark. Light up your brands.

 

Posted in: Brand News, Branding, Communications, Entrepreneur, Excellence, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Where there is a will there is a way

Where-there-is-a-will-there-is-a-way

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have opted for the oft used road of visible branding. But so have others. And that has left a crowded marketplace with little differentiation.

Brands need to pave new ways of invisible branding to embark on new destinations.

And for that the way exists, if you have the will.

Posted in: Brand News, Branding, India, Visible and Invisible Branding

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