Much has been understood about brands, and a lot remains to be understood.
Brand is a perception in someone’s mind about you, your product, or your service.
It is what they associate with your brand.
It is the promise. A promise of a certain expectation. A promise of a certain standard.
Understand Branding before you go about building your brand.
There are two types of people who cannot be trusted.
One: Those whom you don’t know
Two: Those whom you know
Trust is a tricky affair. You don’t win trust unless you build a good track record. And you lose trust if you have a poor one.
Conversations are plenty. People may listen to you, pay attention, but to your surprise, may never do business with you.
To build brands, you just don’t need to talk to them, you need to win their trust. Because the litmus test boils down to whether they will bet their dollar on you, your product, or service. Have you earned their trust?
With over three decades of Brand Building behind us, we help brands across domains to deliver value, foster trust, and stay ahead in competitive markets.
Some may get a better or bigger start, but every brand has to gnaw its way to success.
Every brand starts as an idea, a product, or service. Some start with a bang, some discover their music as they move along, and some are just content to make a noise.
Brands, like muscle, build their strength. The strength is not a placard picture, or a fabricated impression but something that has been developed, inside out, over a period of time.
Brands don’t come out strong from the manufacturer’s kiln, or a service provider’s bureau, but build their strength in the eyes of the beholders. When they measure up to their expectations. When they don’t wobble during difficult times. When they deliver what they promise.
With over three decades of Brand Building behind us, we help brands across domains raise the bar, deliver their promises, and stay ahead in competitive markets.
Your premium brand had better be delivering something special, or it’s not going to get the business– Warren Buffett
You don’t become special because your label says so. You don’t become premium because that’s how you have positioned it.
Today’s customers are knowledgeable, smart, and calculative. They size up the brands in their minds, rather than blindly follow the seller’s perceptions.
Today’s competitive environment has made things tough for the brands. But for a good reason. Just like competitive environment brings out the best, these tough times have made brands introspect, determine their true contribution, and be positioned accordingly.
Good brands are special, in many ways. They are special, positioned as special, and deliver more than the others are labelled to.
With over three decades of Brand Building behind us, we help brands across domains to create something special, and stay ahead in competitive markets.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well – Jeff Bezos
Brand is no longer a secret. It is no longer optional. It is no longer a USP.
People and Organizations have realized that Branding exists irrespective of whether you want it or not. Because it’s in the minds of the people. And they have a mind of their own.
However, Brands can be managed. Managed well. Managed to create the right image. The right impression. The reputation that you seek. An identity that you desire.
With every person, product or service competing fiercely in today’s tough market scenario, good brands need to work harder.
They need to plan well. They need to execute well. To be ahead, they need to do the difficult things well.
With over three decades of Brand Building behind us, we help brands across domains to plan, execute, and stay ahead in competitive markets.
I was taken aback to see a banner advertising a vacancy at McDonalds.
It tickled my branding senses. Was it the new order?
I have seen such vacancy placards at small shops who could neither attract good talent, nor afford to advertise for recruitment. They were also targeted at locals who may be looking for such opportunities.
Branding is a sacred exercise. What you reveal is not a slip, but showcased by design. In my learning of branding I was amazed to know that tons of food material and renovation stuff is carted in and out of five star hotels but as a customer you see nothing. It is part of the design, and the brand image.
So, am a bit confused with this banner.
Is it a casual branding approach by an international giant? I hope not.
Is it the desperation of the situation? Unable to get good talent through other mediums, have they been forced, as a last resort. Sounds likely, as the banner has been there for over a month.
Brands are built diligently and nurtured with care and attention.
Hope you build yours with care.
There are things you can see and things you can’t. Same with Branding.
Visible Branding and Invisible Branding.
Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.
Visible branding is important to create the attraction towards the brand.
It is the promise.
Invisible branding is Reliability. Confidence. Dependability. Quality.
It is about delivery.
When all you have to is splash, visible branding provides a good palette.
But it vanishes in a flash.
Great brands look at the larger canvas to paint the right picture.
The colours of invisible branding etch deeper in people’s minds.
Try and use myriad of colours in lieu of palette.