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Brand is a Promise!

you-see-a-promise

Much has been understood about brands, and a lot remains to be understood.

Brand is a perception in someone’s mind about you, your product, or your service.

It is what they associate with your brand.

It is the promise. A promise of a certain expectation. A promise of a certain standard.

Understand Branding before you go about building your brand.

Posted in: Brand News, Branding, Entrepreneur, Motivational, Personal Development, Visible and Invisible Branding, Work Culture

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Brands are arguably the key assets that a company possesses and they should therefore be….

Brands-are-key-assets

Brands are arguably the key assets that a company possesses and they should therefore be a top-priority for senior management and not be seen as something left solely to the marketing department – Chris Halliburton

Q: Who owns the brand?

A: Who doesn’t?

Only those who are trapped in a time warp are the ones who still believe that Brands belong to the marketing department.

Brand is the person, the persona, the personality. Everything!

Through the multitude of touchpoints Brands touch people’s lives and get their value. Good interactions create positive impressions, and bad ones create negative connotations.

It is therefore not an option anymore that all hands on deck should work towards brand building. It is no longer a job for a special task force. It is here that the leadership comes to the fore. Behind good brands are not just good leaders, but leaders who understand, recognize, and involve everyone in the making of the brand.

With over three decades of Brand Building behind us, we help brands across domains to promote the understanding of branding, disseminate the brand values, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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If people like you, they will listen to you, but if they trust you, they will do business with you – Zig Ziglar

but-if-they-trust-you

There are two types of people who cannot be trusted.

One: Those whom you don’t know

Two: Those whom you know

Trust is a tricky affair. You don’t win trust unless you build a good track record. And you lose trust if you have a poor one.

Conversations are plenty. People may listen to you, pay attention, but to your surprise, may never do business with you.

To build brands, you just don’t need to talk to them, you need to win their trust. Because the litmus test boils down to whether they will bet their dollar on you, your product, or service. Have you earned their trust?

With over three decades of Brand Building behind us, we help brands across domains to deliver value, foster trust, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, Excellence, Motivational, Visible and Invisible Branding, Work Culture

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When you look at a strong brand, you see a promise – Jim Mullen

you-see-a-promise

Some may get a better or bigger start, but every brand has to gnaw its way to success.

Every brand starts as an idea, a product, or service. Some start with a bang, some discover their music as they move along, and some are just content to make a noise.

Brands, like muscle, build their strength. The strength is not a placard picture, or a fabricated impression but something that has been developed, inside out, over a period of time.

Brands don’t come out strong from the manufacturer’s kiln, or a service provider’s bureau, but build their strength in the eyes of the beholders. When they measure up to their expectations. When they don’t wobble during difficult times. When they deliver what they promise.

With over three decades of Brand Building behind us, we help brands across domains raise the bar, deliver their promises, and stay ahead in competitive markets.

www.parichay-india.in

Posted in: Brand News, Branding, Entrepreneur, Excellence, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Your premium brand had better be delivering something special

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Your premium brand had better be delivering something special, or it’s not going to get the business– Warren Buffett

You don’t become special because your label says so. You don’t become premium because that’s how you have positioned it.

Today’s customers are knowledgeable, smart, and calculative. They size up the brands in their minds, rather than blindly follow the seller’s perceptions.

Today’s competitive environment has made things tough for the brands. But for a good reason. Just like competitive environment brings out the best, these tough times have made brands introspect, determine their true contribution, and be positioned accordingly.

Good brands are special, in many ways. They are special, positioned as special, and deliver more than the others are labelled to.

With over three decades of Brand Building behind us, we help brands across domains to create something special, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, Excellence, Visible and Invisible Branding

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A brand for a company is like a reputation for a person

A-brand-for-a-company

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well – Jeff Bezos

Brand is no longer a secret. It is no longer optional. It is no longer a USP.

People and Organizations have realized that Branding exists irrespective of whether you want it or not. Because it’s in the minds of the people. And they have a mind of their own.

However, Brands can be managed. Managed well. Managed to create the right image. The right impression. The reputation that you seek. An identity that you desire.

With every person, product or service competing fiercely in today’s tough market scenario, good brands need to work harder.

They need to plan well. They need to execute well. To be ahead, they need to do the difficult things well.

With over three decades of Brand Building behind us, we help brands across domains to plan, execute, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, India, Visible and Invisible Branding

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Burgers, Chips, and Vacancy

Burgers-Fries-Vacancy

I was taken aback to see a banner advertising a vacancy at McDonalds.

It tickled my branding senses. Was it the new order?

I have seen such vacancy placards at small shops who could neither attract good talent, nor afford to advertise for recruitment. They were also targeted at locals who may be looking for such opportunities.

Branding is a sacred exercise. What you reveal is not a slip, but showcased by design. In my learning of branding I was amazed to know that tons of food material and renovation stuff is carted in and out of five star hotels but as a customer you see nothing. It is part of the design, and the brand image.

So, am a bit confused with this banner.

Is it a casual branding approach by an international giant? I hope not.

Is it the desperation of the situation? Unable to get good talent through other mediums, have they been forced, as a last resort. Sounds likely, as the banner has been there for over a month.

Brands are built diligently and nurtured with care and attention.

Hope you build yours with care.

Posted in: Brand News, Branding, Visible and Invisible Branding

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Icing on the Cake

Icing-on-the-cakeThere are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have been taking a cakewalk through visible branding. The appeal of the icing has made them forget the cake.

Brands need to look not just at the icing but what goes into the cake. Or it leaves a bad taste in the mouth.

Have the cake and eat it too.

See how Visible and Invisible Branding do wonders for your brand http://parichay-india.in/visible&invisible.pdf

Write to us for your enquiry at response@parichay-india.in

Posted in: Brand News, Branding, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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First Impression is the Best Impression

First-Impression-is-the-best-impressionThere are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have banked heavily on first impressions through visible branding. Armed with visual imagery impressions were a child’s play.

But when brands grow up they realize first impressions can open doors but not keep it open.

For that you need invisible branding.

Create Lasting impressions.

See how Visible and Invisible Branding do wonders for your brand.

Posted in: Brand News, Branding, Entrepreneur, Excellence, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

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Paint the Town Red

Paint-the-town-red

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

When all you have to is splash, visible branding provides a good palette.

But it vanishes in a flash.

Great brands look at the larger canvas to paint the right picture.

The colours of invisible branding etch deeper in people’s minds.

Try and use myriad of colours in lieu of palette.

Posted in: Brand News, Branding, Entrepreneur, Focus on Solutions, Personal Development, Visible and Invisible Branding, Work Culture

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