Blog

Author Archive

Hues of Holi

holi (1)

India’s cultural diversity punctuates the calendar with a variety of festivals. Some of them are celebrated for the welcome break they provide without realizing its significance, and some celebrated with zest and vigour.

Come March, and the colours on the faces will reappear as they welcome the festival of colours: Holi.

This free-for-all carnival of colours has mixed reactions, as this festival provides a license for a little indulgence that may make some uncomfortable.

Like most festivals Holi too has some legends that lend colour to it.

There is a symbolic myth behind Holi and it is celebrated as a festival of love. The Hindu deity Krishna, as a baby, developed his characteristic dark blue hue because the she-demon Putana poisoned him with her breast milk. In his youth, the blue hued Krishna despaired whether the fair-skinned Radha and other girls would like him. Tired of his repeated questions, his mother asks him to approach Radha and colour her face in any colour he wanted. This he does, and Radha and Krishna became a couple. Ever since, the playful colouring of Radha’s face has been commemorated as Holi.

According to another legend, King Hiranyakashipu, the King of Multan had earned a boon that made him virtually indestructible. He grew arrogant, thought he was God, and demanded that everyone worship only him. Hiranyakashipu’s own son, Prahlada, however, disagreed and remained devoted to Lord Vishnu. The infuriated Hiranyakashipu thus subjected Prahlada to cruel punishments, none of which affected the boy or his resolve. Finally, Holika, Prahlada’s evil aunt, wearing a cloak that made her immune to injury from fire, tricked him into sitting on a pyre with her. As the tongues of fire soared upwards, the cloak flew from Holika and encased Prahlada. Holika burned, and Prahlada survived. Hiranyakashipu was furious.  Unable to control his anger, he swung his mace which smashed a pillar. There was a tumultuous sound, and Lord Vishnu appeared as Lord Narasimha and killed Hiranyakashipu. The bonfire is a reminder of the symbolic victory of good over evil, of Prahlada over Hiranyakashipu, and of the fire that burned Holika.

The Holi festival, Phalgun, has further cultural significance, most prominently, it celebrates the beginning of spring. In 17th century literature it was identified as a festival that celebrated agriculture, commemorated good spring harvests, and the fertile land. People believed it was a time to enjoy spring’s abundant colours as they bid farewell to winter.

It is also a festive day to cleanse oneself: to end and rid oneself of past errors, to end conflicts by meeting others, a day to forget and forgive. People reset and renew ruptured relationships, end conflicts and rid themselves of the accumulated emotional impurities from the past.

Holi also marks the start of spring, and for many the start of the New Year.

Posted in: Brand News, Branding, Celebrations, Festival, Festivals, India

Leave a Comment (0) →

Where there’s smoke there’s fire

Where-there's-smoke-theres-fire

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have been hiding behind the smokescreen of visible branding hoping the smoke will suffice.

What brands need is a fire in their belly.

Get out of the dark. Light up your brands.

 

Posted in: Brand News, Branding, Communications, Entrepreneur, Excellence, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

Leave a Comment (0) →

Where there is a will there is a way

Where-there-is-a-will-there-is-a-way

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have opted for the oft used road of visible branding. But so have others. And that has left a crowded marketplace with little differentiation.

Brands need to pave new ways of invisible branding to embark on new destinations.

And for that the way exists, if you have the will.

Posted in: Brand News, Branding, India, Visible and Invisible Branding

Leave a Comment (0) →

Spotlight on Leonardo DiCaprio and Brand Oscars

oscar

Ever wondered why Oscars gather so much attention and emotion?

There are many awards but Oscars has maintained its Brand. It is therefore no surprise that it remains the most sought after and the pinnacle for an artiste.

Brand Management makes Oscars the Brand that it is.

So ‘Spotlight’ is in the spotlight winning the Best Picture award.

A Best Picture needs more than just a great performance by an individual. It needs stellar contributions from most of its constituents. Each works not to shine individually, but collectively.

‘Spotlight’ has proved that it is the floodlight that got it into the spotlight.

Brands are no different.

And finally Leonardo DiCaprio has proved the idiom – It takes twenty years to make an overnight success.

In Leonardo’s case – twenty three. Brands work tirelessly towards their goals irrespective of when the acknowledgement arrives. For them it is always work-in-progress.

There’s a lot to learn from Brands, as they provide lessons to every facet of life.

Posted in: Brand News, Branding, Excellence, Uncategorized

Leave a Comment (0) →

All sizzle and no steak!

All-sizzle-and-no-steak

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have shown a great appetite for visible branding hoping it will satisfy the hunger.

Customers find this difficult to digest.

Open your brand menu for some exciting flavours.

Bon appetit!

Posted in: Brand News, Branding, Communications, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, India, Motivational, Personal Development, Upcoming Events, Visible and Invisible Branding, Work Culture

Leave a Comment (0) →

Old wine in new bottles

Old-wine-in-new-bottles

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have seen their unused potential bottled up as they kept shuffling the bottles for visible differentiation.

Invisible branding will raise the spirits.

Pop open a new Sparkling Brand!

Posted in: Brand News, Branding, Communications, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, India, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

Leave a Comment (0) →

Is love visible?

Valentines-Business.jpg-700x400

It takes two flints to make a fire. – Louisa May Alcott

Love is in the air, but is it love visible?

Some wear their heart on their sleeve, and for some love lurks in the deepest crevices of their heart.

Brands are a composition of complex elements. Some visible, some invisible.

Brands toil to win customers, some effort is seen, some not.

Customers too are enamoured by the brands they love. Some express it, some hide it.

But you can be sure about one thing. You can’t start a fire without a spark.

Ignite relationships! Like diamonds, they are forever.

www.parichay-india.in

Posted in: Branding, Celebrations, India, Visible and Invisible Branding

Leave a Comment (0) →

Read between the lines

Read between the lines

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Brands have being toeing the visibility line for years and have turned many pages.

Brands need to read the invisible between the lines to grasp the full meaning.

Make your Brand the Bestseller!

Know Visible and Invisible Branding : http://parichay-india.in/visible&invisible.pdf

Send your enquiry on Visible and Invisible Branding Services to response@parichay-india.in

Posted in: Branding, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, Motivational, Personal Development, Team Work, Visible and Invisible Branding, Work Culture

Leave a Comment (0) →

Guts and Glory

Guts-and-Glory

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

For years brands have basked in glory of their visibility. But it takes guts to stand the test of time.

This is one thing you have to rely on your gut feeling.

Know Visible and Invisible Branding : http://parichay-india.in/visible&invisible.pdf

Posted in: Branding, Communications, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, Motivational, Personal Development, Visible and Invisible Branding, Work Culture

Leave a Comment (0) →

Is your glass half full, or half empty?

Is-your-glass-half-full,-or-half-empty

There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

The brand cup has been overflowing with visible elements for years without realizing that it is still half empty.

Overcome the fragility of your brand and watch it sparkle.

Cheers!

Know Visible and Invisible Branding : http://parichay-india.in/visible&invisible.pdf

Send your enquiry to response@parichay-india.in

Posted in: Brand News, Branding, Communications, Entrepreneur, Excellence, Focus on Solutions, IMPACT Presentation Skills, Motivational, Personal Development, Team Work, Uncategorized, Visible and Invisible Branding, Work Culture

Leave a Comment (0) →
Page 5 of 11 «...34567...»