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Information gives out. Communication gets through.

Today’s world is all about communication. There is no one who can escape the need for communication.

However, what many regard as communication may defeat its basic purpose if it fails to reach the recipient.

Information that reaches the recipient becomes communication. And effective communication gets through the intended purpose.

No set of competencies is complete without communication. Not just communication, but effective communication. Eight out of ten surveys put Communication as the most sought after soft skill across industries, around the world.

We have a series for Effective Communications: Email | Presentations | Meetings | Conversations: Choose the areas you wish to develop.

Know more http://parichay-india.in/IPS_Overview.pdf | write to us response@parichay-india.in

Posted in: Communications, IMPACT Presentation Skills, Personal Development

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Turn a New Leaf

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Two friends, Sudhir and Rajiv, meeting after a while, chatted through their journey.

On reaching the destination, Rajiv remarked, “Oh, I didn’t realise how fast the time passed.”

Sudhir was surprised, “Time would have passed anyway.”

Rajiv smiled, “But not so quickly.”

So, the year is coming to an end. To some, it has been a long drawn year. They have been counting the days, and it has ended, finally! To some, it’s a surprise. It seems as if the New Year had only just started, and it has ended, already!

Well it all depends on how you are using time. If you are using it well, it flies past. If not, then it appears to drag.

Time and you are the banks of the river life. Both are inseparable.

But isn’t that true for everyone? Then why is it that some manage to achieve much more even though they live almost to the same age. Why do some achieve more in a decade than others, or a year, or a month or a day even though each of us have the same three sixty five days in a year, the same twenty-four hours in a day.

Contrary to belief, time can neither be used nor be wasted. It runs its mechanical course. The variable is you. How much you put in, how much you give yourself makes the difference in how much you achieve in the same time period. And there lies the difference.

We cannot waste time. We can only waste ourselves. – George M Adams

The efficient and those hungry to achieve, see time as a stopwatch ticking away. They understand that time moves at the same pace for everyone. Knowing perfectly well that time is the one thing that cannot be redeemed, they give it their best. This approach makes them respect time, be frugal on its wastage; and end up being precise, purposeful, and productive.

Conversely those who are casual, callous, and complacent seem to be wondering what the fuss about time is. With a limited agenda, and an attitude to match, they presume others too have time in abundance. Their approach to time mirrors their approach to life: casual.

So we have two types of people: One who feel every opportunity should be utilized to do more, and the other who wonder how people could be enslaved to time. There are no prizes for guessing to which section the achievers belong. They have discovered this flair for time that makes them achieve more than their less successful counterparts.

What the New Year brings to you will depend a great deal on what you bring to the New Year. – Vern McLellan

The time has come to replace the calendars. The year will once again be reset to zero. It is time to make a fresh start. No past regrets, no excess baggage of guilt. No bonuses of past glories, or the highs of the achievements of the year gone by.

It’s a brand new year. It will once again run its course. It will tick away the seconds, the minutes, the hours, the days, the months and it will complete its orbit around the sun.

But the variable is you. How much will you put in? How good will you make this year? The year has expectations from you.

Turn a new leaf before this one leaves.

Posted in: Celebrations, India, Motivational, Personal Development, Work Culture

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Brand Spectacle

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A musician can find music in silence, an artist art in emptiness, and a brand enthusiast branding, anywhere.

Though I didn’t hear the word brand in my formative years, I still can’t help recollecting how branding was prevalent in all spheres of life, across the walks of life, and amongst people of different hues.

Diwali was a time of sightseeing the streets, the bazars, and certain locales. As teenagers, we could hide our excitement as we went for our annual rounds to feast the spectacle of festive decorations.

The bazaars were basked in brightness, shops dressed as brides, adorned with flowers and lights, each yearning for well-earned attention. The jewellery shops, in particular stole the show. While most were strikingly handsome, some were on our must-see list, as they always had a special touch about them.

Years later, I understood this as branding. They used every opportunity to express themselves. They didn’t go through the motions. They planned, toiled and assured that they used it as a brand building exercise.

Celebrations have different hues, and in the eighties crackers were a popular expression. Some establishments made their presence through crackers as eager spectators lined up for the fare they had come to expect over the years.

Many housing societies demonstrated branding unknowingly. Each society had its own theme, but a pleasing spectacle was that an identical kandeel of the same colour and size adorned at every house window. And an enlarged version of the same kandeelwelcomed the visitors at the entrance of the premises.

Looking back I wonder whether it is possible to bring back those ways. Quite unlikely. Not that it would have been easy in those days to make everyone agree on a uniform festival code. They would be the odd disgruntled types, or some who would have wanted their own way.

Great lessons of branding – of spirit, teamwork, and consistency.

Festivals change their colours, the festivities change their expressions, but branding will always find a way to express itself.

Posted in: Branding, Diwali, Festival, Festivals, India, Motivational, Visible and Invisible Branding

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Customer service is the new marketing. – Derek Sivers

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Marketers burn the midnight oil to boost their sales. They try every trick in the book, but don’t pay attention to the oldest trick – Customer Service.

In today’s competitive environment there’s little to choose between products and services, and Customer Service is what adds teeth to the marketing.

With over three decades of Brand Building behind us, we help brands across domains to add colour, life, and meaning to their brands, and stay ahead in competitive markets.

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Posted in: Brand News, Branding, Entrepreneur, Excellence, Personal Development, Visible and Invisible Branding, Work Culture

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Well done is better than well said.

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It is easy to lure customers with well-crafted words, and tall promises but eventually the customer remembers what is delivered.

Customer Service is an essential component of every product or service.

If you haven’t given the customer, the due service, you are always going to be short-changed in your business from your customers.

With over three decades of Brand Building behind us, we help brands across domains to add colour, life, and meaning to their brands, and stay ahead in competitive markets.

View our Profile here

Send your enquiry to response@parichay-india.in 

Posted in: Branding, Personal Development, Visible and Invisible Branding

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Be Yourself, Everyone Else is Already Taken. – Oscar Wilde

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A lot has been written about emulating success stories, a lot has been advised about taking a leaf out of other’s pages, and it’s always tempting to copy-paste someone else’s achievement.

The truly successful brands look around, absorb, but eventually become not what others are, but what they want to be.

They define their differentiation.

With over three decades of Brand Building behind us, we help brands across domains to add colour, life, and meaning to their brands, and stay ahead in competitive markets.

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Send your enquiry to response@parichay-india.in Brand

Posted in: Brand News, Branding, Entrepreneur, Excellence, Visible and Invisible Branding

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Unless you have absolute clarity of what your brand stands for, everything else is irrelevant. – Mark Baynes

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We see many brands pursuing a please-all agenda, a good for everything approach, and landing nowhere to go.

If you are sure of what you stand for, there is still a possibility of it not reaching the customer as clearly as you would like. But if you are unclear, it is a non-starter.

Evaluation. Introspection and Direction define your Differentiation.

With over three decades of Brand Building behind us, we help brands across domains to add colour, life, and meaning to their brands, and stay ahead in competitive markets.

Read our other blogs http://parichay-india.in/blog

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Posted in: Brand News, Branding, Visible and Invisible Branding, Work Culture

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Differentiation

i-am-different

They laugh at me because I’m different; I laugh at them because they’re all the same. – Kurt Cobain

People don’t spot similarities and ignore. They note something unique, and pay attention.

In this crowded world, bursting-at-the-seams markets, a unique product or service appears like a breath of fresh air in a dry dull and hot weather.

How to spot your differences? Which ones to back? That’s differentiation.

With over three decades of Brand Building behind us, we help brands across domains to add colour, life, and meaning to their brands, and stay ahead in competitive markets.

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Posted in: Brand News, Visible and Invisible Branding

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Branding adds spirit and a soul….

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Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition – David Aaker

Devoid of the colours of stories, experiences and anecdotes, products and services would be indistinguishable lumps begging for a roulette’s luck to be picked off the shelf, or waiting to be chosen amongst a mass of me-too’s.

Brands create exclusive images in minds of their consumers to enable them associate with them, and build bonds that win them their patronage.

Brand Building. The soul and the spirit.

With over three decades of Brand Building behind us, we help brands across domains to add colour, life, and meaning to their brands, and stay ahead in competitive markets.

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Posted in: Branding, Visible and Invisible Branding

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A brand is the set of expectations, memories, stories and relationships…

brand-expectation

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. – Seth Godin

You cannot build a brand overnight. It is a set of mental dots that consumers join in their mind. These dots are the stories they have heard, their experiences, and the expectations they have built around the brand.

At the crucial juncture of making a choice, all these stand up, to be counted and either make or break your brand.

Brand Building: Castles in the sky, brick by brick.

With over three decades of Brand Building behind us, we help brands across domains to add colour, life, and meaning to their brands, and stay ahead in competitive markets.

Posted in: Brand News, Branding, Entrepreneur, Excellence, Visible and Invisible Branding, Work Culture

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