A bad carpenter blames his tools


There are things you can see and things you can’t. Same with Branding.

Visible Branding and Invisible Branding.

Visible branding is about Logos, Packaging, Collateral, Store Design, Website, Social Media presence.

Visible branding is important to create the attraction towards the brand.

It is the promise.

Invisible branding is Reliability. Confidence. Dependability. Quality.

It is about delivery.

Good brands need craftsmanship and poor furniture makes carpenter blame his tools.

This is when the invisible skills show their hand.

Develop the skills and learn the tools that make a great brand.

We shape our tools, and thereafter our tools shape us.

See how Visible and Invisible Branding do wonders for your brand

Posted in: Branding, Visible and Invisible Branding, Work Culture

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